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FI-WARE Business Framework webinar iMinds , Telefónica I+D, Universidad Politécnica de Madrid

FI-WARE Business Framework webinar iMinds , Telefónica I+D, Universidad Politécnica de Madrid. http://www.fi-ware.eu http://www.fi-ppp.eu. Overview of this webinar. Scope of the Business framework task 3.3 Business modeler GE : iMinds Business calculators GE : iMinds

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FI-WARE Business Framework webinar iMinds , Telefónica I+D, Universidad Politécnica de Madrid

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  1. FI-WARE Business Framework webinariMinds, Telefónica I+D, Universidad Politécnica de Madrid http://www.fi-ware.eu http://www.fi-ppp.eu

  2. Overview of this webinar • Scope of the Business framework task 3.3 • Business modeler GE : iMinds • Business calculators GE : iMinds • Revenue sharing service GE : Telefónica I+D • Store GE : Universidad Politécnica de Madrid • Questions and answers: ask questions on twitter using #APPSBUSFRAM. Questions will be answered at the end

  3. 1. Scope of the Business framework task 3.3 Architecture of Applications and Services Ecosystem and Delivery Framework

  4. Task 3.3 : Business Framework DOW p 137: “This task intends to provide a USDL enabled Business framework infrastructure that will support users and providers through business tools in addressing business aspects, such as business models, revenue sharing, and pricing in a flexible way with respect to the different interactions between Users and Applications and Services, and also between Providers and the services offered by FI-WARE that need to be monetized. It includes the functionality of commercialization of application, services and capacities. The business framework is also intended to provide support for generation of combined business models from simpler ones (for example enabling the creation of Composed Business models related to Mashups or composite services).”

  5. 2. Business modeler GE - iMinds

  6. Business Modeler GE • Goal: To provide a graphical tool for business experts to create business models and visualize business simulation results • Browser-based GUI : html 5, javascript, css 3 • Interaction with other GE’s: • Business Calculator GE: • RSS GE through an adapter: • Find revenue sharing models in the repository • Send revenue sharing business elements for simulation • Visualize simulation results • Repository GE: • Save and load business models and business model elements

  7. Business modeler GE architecture

  8. Model editing interaction diagram Create business model Edit calculationmodel Linking and interactionthrough repository 8

  9. Model calculationinteraction diagram Open REST interface Get model from repository Actual calculation Results savedto repository 9

  10. Business Model Editor – interface

  11. Business Model Ontology label • Actor • Activity • Group • Relationships • Driver • Value Sharing Element label label + label label label value value

  12. STOKAB reference case • A customer who subscribes to a 3-play service, which includes • Access to AV content • Connectivity to the Internet • Access to audio visual content with the involvement of content providers • Connectivity with the involvement of a network provider, a physical infrastructure provider and housing companies • Physical access and connectivity

  13. STOKAB case Customer Uses the 3-play service € content Offer 3-play service Service Provider 20% + content € € connectivity Content Provider Provides access to content Provides connectivity Network Provider In-building access 50% Physical Infrastructure Provider kilometers Leases outside plant access 50% customers Right of way Leases in-building access Housing company Leases in-building access Housing company Leases in-building access Housing company customers 13

  14. STOKAB case (2) Customer Uses the3-play service € content Offer 3-play service 20% Service Provider + content € Provides access to content Content Provider

  15. STOKAB case (3) Customer Uses the 3-play service € 3-play Offer 3-play service iptv Service Provider connectivity voice IPTV 20% Offer voice service Offer IPTV service Offer connectivity content € Content Provider Provides access to content

  16. 3. Business calculator GE - iMinds Architecture of Applications and Services Ecosystem and Delivery Framework

  17. Offer IPTV service

  18. Estimating costs of providing IPTV service Offer IPTV service

  19. Estimating costs of providing IPTV service

  20. A closer look at the Equipment Modeling Equipment Coupling Modeling Notation a visual format for describing the hierarchical coupling between different types of equipment and between input drivers and the equipment hierarchy With notions of • Equipment types and costs • Equipment coupling and hierarchy • Granularities • Installation and reinstallation • Batched, first time, min/max • Time dependent • Constraints in installation • Minimum or first batch installation • Batched installations • Time-dependent installations • Maintenance • Power consumption • Aggregation • According to the maximum, average, minimum • According to the summation, multiplication • Structural modeling elements • etc.

  21. The drivers are the inputs of the model

  22. The equipment is what must be estimated

  23. The equipment can have additional properties Granularity Reinstallation Logical granularity Yearly installation

  24. Coupling the equipment hierarchically Time-dependent

  25. Aggregating the driver flows Summation

  26. Intermediate drivers allow better structure Needs restructuring

  27. Finally swim-lanes allow for more structure and allocation

  28. 4. Revenue sharing service (RSS) GE - Telefónica I+D Architecture of Applications and Services Ecosystem and Delivery Framework

  29. RSS GE overview • The RSS GE receives CDRs and stores them in its DB • Containing charging information for all contracted services • Refunds are also handled • A settlement process is periodically executed • The RSS GE calculates revenue shares based on RS models and creates payment files

  30. Interactions and money flows CustomerCo. RSS DB SaaSprovider Bill (charging) Payment (SaaS App) CDRs RSS GE Store GE CDRs Location provider RS models Payment (Location API) SDRs Repository GE Accounting GE Telco Provider RS models RSS reports Payment (SMS API) Price models

  31. RS models • Map a set of parameters to an algorithm • Service provider, Application Id, Application Class… • Supported algorithms • Linear algorithm • Linear algorithm with fixed cost • Additional algorithms can be defined • Such as exponential (volume dependent percentage)

  32. Analytics • The RSS GE supports reporting capabilities

  33. 5. Store GE - Universidad Politécnica de Madrid

  34. What is theWStore? • A key component of the FIWARE Business Framework for monetization, which allows apps and service providers to create and manage app & service offerings • Unlike many of the existing solutions in the market, the WStore does not focus exclusively on consumer-centric mobile apps, but on selling enterprise-level apps and cloud services • The WStoreGEi offers two different interfaces: • A User-centred rich Web UI (“showcase”) • A RESTful API targeted at developers that want to integrate WStore capabilities into their own solutions • It comes with the next release of the FIWARE Platform (late June)

  35. What does itoffer? • Support for the Linked-USDL standard • Support for a number ofpricing models • Single payments • Subscriptions • Pay-per-use • Support for charging • Integrated support for PayPal • Use of otherpaymentgatewaysthroughthe Mediator GEi • Support for billing • Support for accounting callbacks • Support for settlement and revenue sharing (through the RSS GEi)

  36. Whatisyetto come? • WStore functionality to be offered under a SaaS Model: • Multitenancy • High Scalability • High Availability • Social features • Rating, Tagging, Comments, Recommendations • Supportforreportingcapabilities and statisticalinfo (BI)

  37. Underwhat licenseisitDistributed? • WStore is free software: you can redistribute it and/or modify it under the terms of the European Union Public Licence (EUPL) as published by the European Commission, either version 1.1 of the License, or (at your option) any later version.

  38. Doesitoffer off-the-shelf integration with other GEs?

  39. Howdoesit looks like? 40

  40. What has theWStoreto do withmy UC Project? • Be capable of monetizing your apps and services by creating offerings with complex pricing models, including pay-per-use • A means to monetize the use of the different GEis offered in the FIWARE Platform, and share revenues among you and those GEis’ owners • Outsource the charging, billing and settlement issues • Upload service resources without requiring an application server

  41. What has theWStoreto do withmy UC Project?Accounting

  42. What has theWStoreto do withmy UC Project?Back-end for monetizing a catalogue of resources

  43. Online resources • Catalogue entry • http://catalogue.fi-ware.eu/enablers/store-wstore • API Open specification • https://forge.fi-ware.eu/plugins/mediawiki/wiki/fiware/index.php/Store_Open_RESTful_API_Specification

  44. 6. Extra information Live demo Architecture of Applications and Services Ecosystem and Delivery Framework

  45. Online videos • FromtheFI-WARE live demo: • Part 1: Business framework: http://youtu.be/xNhnu3Xg5wg • Part 2: Smart City Management Mashup App: http://youtu.be/XW6SbYMdTRc • Part 3: Revenue Settlement & Sharing:http://youtu.be/1k1l7pgRQYA

  46. 7. Questions and answers Architecture of Applications and Services Ecosystem and Delivery Framework

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