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Growing a Consulting Practice in 2013

Growing a Consulting Practice in 2013. IEEE Consultants’ Network of San Diego April meeting 2013. www.softwaresynergistics.com 619.667.3928. Ways to Grow a Business. Marketing Sales Operations Strategic. Marketing. Define what you do What does your company offer? Who do you sell to?

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Growing a Consulting Practice in 2013

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  1. Growing a Consulting Practicein 2013 IEEE Consultants’ Network of San Diego April meeting 2013

  2. www.softwaresynergistics.com 619.667.3928

  3. Ways to Grow a Business • Marketing • Sales • Operations • Strategic

  4. Marketing • Define what you do • What does your company offer? • Who do you sell to? • Define your product line • Evaluate your previous projects • Determine what you can package • Determine demand

  5. Marketing • Pricing • Determine: • Value • Competition • Costs • Targeting the market you want

  6. Sales • Finding Prospects • Qualifying Prospect • Getting the right pitch • Overcoming objections • Asking for the deal • Closing the deal

  7. Operations • Bundle Expenses • Modern accounting options • “Tele-commute” • Bundle projects • Rent vs Buy

  8. Strategic • Outsource • Job shop • Partnerships • Acquisitions • Merger • Sale of Business

  9. Michael Bryant Software Synergistics www.softwaresynergistics.com/ieeecn 619.667.3928

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