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Keeping it Simple!

Keeping it Simple!. World Bank Multilingual Web Program By Zeina Afif. Today…. Corporate sites in Arabic, French, Chinese, Russian and Spanish Over 250K monthly unique visitors 53 Country sites in 18 languages managed by the countries

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Keeping it Simple!

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  1. Keeping it Simple! World Bank Multilingual Web Program By Zeina Afif

  2. Today… • Corporate sites in Arabic, French, Chinese, Russian and Spanish • Over 250K monthly unique visitors • 53 Country sites in 18 languages managed by the countries • Main external Bank systems in French and Spanish (Arabic, Chinese and Russian by July 2007)

  3. Our approach? • We listened to stakeholders • We kept it simple • We showed results • We stayed positive and persistent

  4. Challenges we faced Funding Support Technology Building community Outreach Content selection Translation quality and style

  5. Building Community ISSUES • Only corporate content in French • Existing process too cumbersome • Translation style and quality low • Lack of initiative, resources and interest from the region and countries … or so we thought

  6. Our Stakeholder • Africa region • Agreement with Africa team • Country Office in Francophone Africa • Pilot • Management Support

  7. Step 1 • Piloted Senegal • Involved top management • Identified the obstacles and challenges • Simplified the process • Provided writing and style guidelines • Made them our priority

  8. Step 2 • Identified existing French material • Provided feedback on writing for the web • Handled technology • Developed with them a 6 month editorial calendar • Marketed their content through Google keywords and French search engines • Provided quarterly web stats and key milestones

  9. Step 3 • Showcased their results • Trained them in using the content management system • Used their successful story to get remaining francophone country staff on board

  10. Outcome? • French Senegal website one of the top Africa country sites • Interest and enthusiasm from all Africa country office staff and directors • Within 6 month, worked with 9 country offices in launching their French country sites • Recruited and trained a French web editor for the Africa region • Using same model for other Arabic, Portuguese, Spanish country sites

  11. French WebsitesWhere are we now? • Over 60K monthly unique visitors and growing • 10 Africa country sites in French • Material targeting Youth, Civil Society, Parliamentarians, Journalists

  12. Lessons learned? • Identify the real obstacles to the smallest degree • Get over the bureaucracy • Provide resources and training • Be genuinely supportive • Share the praise and credit • Give it your 100% effort

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