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Renovate Communicate Invigorate The Coordinates To Success January 2013

Renovate Communicate Invigorate The Coordinates To Success January 2013. Marshal Cohen Chief Industry Analyst The NPD Group, Inc. SPONSOR LOGO. Turn These Challenging Times Into Golden Opportunities. Text Your email address and Marshal to: 80565. Growth by Industry – In Store and Online.

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Renovate Communicate Invigorate The Coordinates To Success January 2013

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  1. RenovateCommunicateInvigorateThe Coordinates To SuccessJanuary 2013 Marshal Cohen Chief Industry Analyst The NPD Group, Inc SPONSOR LOGO

  2. Turn These Challenging Times Into Golden Opportunities Text Your email address and Marshal to: 80565

  3. Growth by Industry – In Store and Online FOOTWEAR CONSUMER ELECTRONICS HOME TEXTILES APPAREL SDA ACCESSORIES Source: NPD Consumer Tracker, 12me Sept 2012 (ranked by $) +4.9% -1.5% +2.7% +1.2% -.5% +18.4% +12.0% -3.3% +7.0% +13.4% +4.2% +34.0% -19.3% +9.8% +3.3% +4.9% +3.5% -4.1% +1.4% +41.6% n/a -12.5% n/a +11.9% VIDEO GAMES MOBILE TOYS BEAUTY2 Office Supplies2 AUTO2 In Store Online • Through August ‘12 - Excludes Wireless • Based on NPD Point of Sale data

  4. It’s Time … Last Year • To Rid Old Ideas • To Use Technology To Rewrite The Rules • To Create New Traditions • Adapt To The Consumer, Rather Than The Consumer Adapt To Us

  5. Formula For Success

  6. Retail Renovations Renovate New Traditions – Where To Shop – Price Value Equation Communicate Consumerlutions – Direct to Consumer - Connections Invigorate Innovate - Differentiate - Priorities

  7. New Consumption Era “Era Of More”

  8. New Consumption Era More Components Not Just Price More Communication Getting Voice Heard More Competitive Outside Industry More Challenging Distractions “Era Of More”

  9. New “Era of More” 1 Style Many Options

  10. Even Dramatically More Part Time Workers

  11. Just Where Is All This Growth Coming From Finding Growth Will Be Challenging … Time For A Renovation Learning To Do More With Less

  12. Where More Is Heading

  13. Heritage Branding Ask Yourself Do You Have A Brand With A Heritage To Share

  14. Success Goes Well Beyond Heritage Branding

  15. Where Are We Heading

  16. Showrooming

  17. 3D Retailing • Internet – “Resource” research convenience (price & stock) • Stores – “Sensory” touch feel Add 1 0r 2 Ask Yourself How You Can Enhance The In Store Or Online Experience

  18. Platform Marketing MVP Mobile Virtual Promotion System

  19. Global Model • Global Growth – (Vulnerable) • Right Balance • Domestic • International (% Euro/Asian Growth Plan) • Retail • Wholesale • Global Issues • Financial • Political • Events • Tourism • Currency

  20. Blurring Blurring • Channel • 80% Dept Store • Now One Category • New Found Aspirations • Designers At Mass • Multi-tier Designer Offerings • Off Price Erosion • Gender Differences • Men • Cook 34 Meals Month (8 Meals Week) • Women • Now Trading Over Ask Yourself How You Can Shift Marketing To A Broader Appeal

  21. Boom Times Make Strong & Long Work For Your Products 13 + Strong & Long 10’s Lean & Mean 00’s Retail Rush 90’s Narrow & Deep 80’s Big Brands 70’s Designers

  22. Autos Lease Vs. Own Aircraft Furniture Carpet Jeans Apparel Accessories

  23. Longer Term Trends • Jean Cycle • Decade Long • Wear Now Era • Heel vs. Flats

  24. New Heights Continue Dollar Sales Percent Growth 25 Flats: Two Years Back For Big Growth So It Is Time Again 19 11 10 Heels Are Becoming More Of An Accessory Too…How To Market ? 9 6 4 3 2 -2 -2 -5 All Heights: Two Year Trends Now Source: The NPD Group, Inc / POS Tracking Service

  25. Next Generation Hybrids • Autos • Dressy Jeans • Casual Dress Shoes • Brand Associations How Do You Bring Multi-tiered Product To Market

  26. Shapewear Beyond Innerwear

  27. More Bang For The Buck(s) Cole HaanInjects Technology Into the Sole Of Footwear

  28. Need vs. Desire • Want It • Need It • “Need Cycle” Create A Communication With Consumers To Remind Them

  29. NoMoPhobia Get The Passion Back Into The Equation

  30. Priorities For Women In Fashion Career Building Priority Shifts Benefits Of Career Wear To This Group Of New Execs? 8 6 4 3 2 1 0 -1 13-17 18-24 45-54 55-64 25-34 65+ Women’s 35-44

  31. Communicate Ever Shopped as a Result of Social Media Source: The NPD Group, Inc./E-Commerce Hot Topic Report

  32. Frequency Tolerance Of Calls/Texts/Messages Are Different Mobile Communications How Do You Multi-Tier Your Message

  33. De-Tech Don’t Ignore The Basic Process Of In Store Selling Without Gimmicks 5% off The Check If You Check Your Tech at the door

  34. Not The Status Quo

  35. Consumerlutions Consumer Revolution Consumer Solutions Products & Consumerlutions Consumer Services

  36. Consumerlutions Products & Consumer Consumerlutions Services

  37. Find The Right Balance Risk vs. Risk Averse Retail Is All About Risk Averse Direct To Consumer vs. Partners Brand vs. Private Label Basics vs. Innovation

  38. Era of More Key Takeaways • 3D Retailing • Global Model • Blurring • Next Boom (Selective and Long) • Technology • New Definition of Trends • Platform Marketing • Hybrids • Need vs. Desire • De-Tech Consumerlutions

  39. Where Are We Heading In The World of Big Data…You Need Smart Data

  40. Formula For Success No Risk – No Reward Know Risk – Know Reward

  41. Thanks For Listening Text Your email address and Marshal to: 80565

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