1 / 21

Understanding Twitter: Real-Time News and Social Interaction

Twitter is a real-time information network that delivers personalized feeds based on user-selected content. It enables users to share tweets—short bursts of information up to 140 characters, featuring opinions, links, photos, and videos. Users can follow others to stay informed on news, entertainment, and social issues. The platform fosters interaction among friends, celebrities, and public figures, making it a critical tool for organizing events, grassroots advocacy, and real-time updates during significant occurrences. Learn more about tweets, retweets, hashtags, and best practices for effective usage.

angie
Télécharger la présentation

Understanding Twitter: Real-Time News and Social Interaction

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. What is Twitter? • Real-time information network • News, sports, entertainment, shopping, etc. • Personalized “feeds” • User-selected content • Only information from who you “follow”

  2. What is Twitter?

  3. What is a Tweet? • Burst of information • 140 characters or less • Opinions, links, photos, videos • Usually publicly visible • Other users subscribe (“follow”) • Tweets displayed in chronological order on “timeline”

  4. What is a Tweet?

  5. Why do people use it? • News • Opinions (giving and receiving) • Interacting with friends, celebrities, legislators, public figures • Most say: “to stay informed” • 1/3 of adults under 30 get news from social media (34% TV, 13% print)

  6. Why do people use it? News – Before everyone else

  7. Why do people use it? News – Before everyone else

  8. Why do people use it? Organizing/Grassroots

  9. Why do people use it? The most popular tweet ever:

  10. Egypt • Protests organized on Twitter • Over 200,000 protestors:

  11. Egypt • 1 week before: 2,300 tweets/day • Next week: 230,000/ day • Internet blocked 4 days later • 18 days after first tweet: Mubarak resigns

  12. Terminology • Retweet (RT): Sharing someone else’s tweet with own followers. More = further reach. • Hashtag (#): Symbol in front of word or phrase. Identifies subject matter. • Trending: When a particular hashtag is being used frequently, that topic is “trending”

  13. Terminology • Handle (@): Username, symbol in front. GAO = @ABAGrassroots • Direct Message (DM): Between individuals, not public (except for mistakes) • Modified Tweet (MT): Same as retweet, but original content is edited • Hat Tip (h/t): Acknowledge originator of content

  14. Advocacy • News/Information: “Inside the beltway,” articles, charts, RT’s, etc. • Education on ABA issues/legislation: Letters, articles, websites, facts, other groups/tweets, etc. • Increasing issue relevance: using hashtags, joining other groups, live tweeting, Q&A, etc.

  15. Advocacy • Driving constituents to take action: write letters, phone calls, op-eds, tweet & retweet • Communicating directly with legislators: 100% in Senate, 90% House. Mentions, retweets, etc. (e.g., ABA Day) • Internal information: Keeping track of ABA issues and staying on top of current issues

  16. Best Practices • Length: Leave room for RT, comments and handle; Under 100 = 17% higher • Frequency: 3-7 per day; relevant, but not overwhelming • Timing: 11AM-6PM; FB: weekends & lunch, Twitter: mid-week and leaving work; Hootsuite • Pictures: More RT’s • Stay Current: Late= Irrelevant

  17. Best Practices • Voice: Professional, but human; Talk with, not at; NO: OMG, <3, , foul language, harsh words; spelling and grammar important (rare exceptions) • Interacting: Respond to all questions; interact with followers & other organizations; RT’s are gold • What NOT to Do:

  18. What NOTTo Do “I thought I was posting on my personal account!”

  19. What NOTTo Do Insensitive/Inappropriate:

  20. The Future • Be on the look out for relevant content: articles, charts, quotes, facts, websites, pictures, etc. • Let us know when an issue is “hot” or when we should stay away • Future advocacy around single issue: coordinated effort with traditional advocacy, grassroots and social media

More Related