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Enhancing Sexual Aspirations by Attacking Insecurities

This thesis explores how magazines like Maxim, Cosmopolitan, and Seventeen target young individuals by leveraging insecurities to enhance sexual aspirations. By analyzing advertisements, this study categorizes them as sexual or non-sexual and identifies the specific insecurities addressed, such as attractiveness, dominance, and lifestyle aspirations. It reveals how these advertisements promote a culture of comparison, focusing on different motives for males and females. Ultimately, the research highlights the implications of these messages on youth and their sexual development in society.

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Enhancing Sexual Aspirations by Attacking Insecurities

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  1. Enhancing Sexual Aspirations by Attacking Insecurities By John Berggren CMC 100

  2. Thesis Statement Maxim, Cosmopolitan, and Seventeen all target young boys or girls who aspire to have more mature sexual lifestyles through exposing different insecurities.

  3. Methods • I made an excel sheet for all of the ads in the three magazines and labeled them accordingly. • Define the target gender for the ad. (gaze) • Categories for sexual and non-sexual ads. • Determine each cause of insecurity that the product is designed to mask.

  4. Male Aspirations Sex • Become more sexually active • Attract women in different ways • Tobacco • Tech toys • Alcohol • Money/Luxury • Not Looks? • Attain Dominance

  5. Female Aspirations Attract men • Conceal flaws • Accentuate attractive features • Pleasure man sexually (sexually active?) • Wear jewelry and revealing clothes Addiction to Beauty

  6. Why Does This Matter? • Both exposed insecurities that were sexually driven. • The aspirations were related for both genders. • Different motives to target each gender. • High sex appeal but no safe sex? • Predetermined culture norms.

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