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Proposal on Bake Sale

Proposal on Bake Sale. Joint Project of BU260 and BU270. Product Strategy. Hershey’s kisses Chocolate Cake Coconut Cake. Ingredients. Hershey’s kisses Chocolate cake 2 box chocolate cake mix $5.00 6 eggs 2.10 ½ Oil 1.00 Hershey's kisses 4.00 1 chocolate frosting 5.70

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Proposal on Bake Sale

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  1. Proposal on Bake Sale Joint Project of BU260 and BU270

  2. Product Strategy Hershey’s kisses Chocolate Cake Coconut Cake

  3. Ingredients • Hershey’s kisses Chocolate cake 2 box chocolate cake mix $5.00 6 eggs 2.10½ Oil 1.00Hershey's kisses 4.001 chocolate frosting5.70 Total Cost $17.80 • Coconut Cake 2 Cake Mix $5.001 cups sugar .207tsp. baking powder 1.752 tsp. salt .751/2 cup shortening 1.001 cup milk .851 lg Whip Cream 5.954 egg whites 1.402 shredded coconut 1.00 Total Cost $17.90

  4. Pricing Strategy • Hershey’s Kisses Chocolate Cake Total Cost: $17.80 Desired return: 25% Mark up pricing: Retail price=17.80/1- 25%or .25 =$23.73 for the whole cake = $.98 or round up to $1.00 for a piece

  5. Coconut Cake Total Cost: $17.90 Desired return: 25% Markup Pricing: Retail Price = $17.90/1-25% or .25 Whole Cake = $23.86 Per piece= $ .99

  6. Promotion Strategy • Word of Mouth • Flyers

  7. Promotion Strategy

  8. Promotion Strategy

  9. Target Market Strategy • College of Micronesia • Faculty and Staff • Students

  10. Group # 4 Tyson Otto Alisha Etse Berney Fred

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