SMM- Social Media Marketing Course at Bhawarkua,Indore

1. IICE - Indore Institute of Computer Education, Bhawarkuan For more visit: iiceducation.in

2. IICE - Indore Institute of Computer Education, Bhawarkuan Overview ? ? Social Media Marketing (SMM) refers to the utilization of various social media platforms to promote products or services of a brand. ? The majorly used platforms for social media marketing are; Facebook, LinkedIn, Twitter, YouTube, and Instagram. ? Every social platform has its own different functions, and thus marketing through these different social platforms needs different strategies. For more visit: iiceducation.in

3. IICE - Indore Institute of Computer Education, Bhawarkuan What is SMM- Social Media Marketing ? Social media marketing (SMM) is a type of Internet marketing that uses of social networking websites or apps as a marketing tool. SMM aims to produce content that users can share with their social networks to help any company to increase its brand exposure and expand its customer reach. For more visit: iiceducation.in

4. IICE - Indore Institute of Computer Education, Bhawarkuan Why social media is an important for marketing? Social media marketing helps to improve brand loyalty, engaging with your customers and leads on social media helps you build stronger customer relationships. Here are some important points : It boosts brand awareness It will get you more sales It builds real relationships It improves your rankings and traffic For more visit: iiceducation.in

5. IICE - Indore Institute of Computer Education, Bhawarkuan IICE- Indore no. 1 training Institute for SMM(Social Media Marketing) Join the best SMM (Social Media Marketing) training institute in Indore and learn to promote your business online on social platforms like Facebook, LinkedIn, Twitter, and Instagram.SMM helps in engaging customers and introducing your brand. Using social platforms is an easy, quick, most cost-effective, and the best way a business can use to reach customers. ________________________________________________________________________________ Visit: iiceducation.in Mobile - +91 9111112018 & +91 9111333444 Phone - 0731-4967674 Email – info@iiceducation.in Address- 133, Veda Business Park, Bhawarkuan Square, Indore

6. IICE - Indore Institute of Computer Education, Bhawarkuan Facebook Marketing Bid optimization Campaign Creation Facebook pixel integration Campaign type selection Audience creation Facebook ads report creation For more visit: iiceducation.in

7. IICE - Indore Institute of Computer Education, Bhawarkuan 1. Campaign Creation: 1 1. Campaign Creation - 2 Select Your Campaign Objective Give Your Ad Campaign a Name Set Up the Audience Targeting Set Up Your Ad Placement Set Up Your Campaign Budget and Bidding. Set Up Your Facebook Ads. 3. 4. 5. 6. 7. 8. Know Step-by-Step For more visit: iiceducation.in

8. IICE - Indore Institute of Computer Education, Bhawarkuan The most important thing business owners need to understand about Facebook ads is that Facebook shows your ads to the people most likely to complete your objective. There are three parent types of Facebook ad objectives and they all have different purposes: awareness, consideration, and conversions. • 2. Campaign Type Selection: • Know Step-by-Step

9. IICE - Indore Institute of Computer Education, Bhawarkuan 3. Audience creation: To create and manage your Facebook target audiences, you’ll have to use the Audience Manager tool. On the Audiences page, you can see all your saved Facebook audiences, as well as create new ones. Facebook has three primary audience types: • Saved Audiences • Custom Audiences • Lookalike Audiences Know Step-by-Step 4. Bid optimization: A bid represents what you're willing to pay to achieve your desired result from someone in your target audience. However, your bid is the not the cost of your chosen optimization event. If you want to directly control for the cost of an outcome, then use cost cap or target cost.

10. IICE - Indore Institute of Computer Education, Bhawarkuan 5. Facebook pixel integration: A Facebook pixel is an analytics tool that consists of a code that you can put on your website. The pixel fires to track site visitors. This data allows you to retarget those users with Facebook ads in the future, as well as 6. Facebook ads report creation: Ad reports gather and display your most important metrics from your current campaigns, ad sets, and ads. The metrics in these reports will help you learn how you’re reaching your business goals as well as who is engaging with your ads. Know Step-by-Step

11. IICE - Indore Institute of Computer Education, Bhawarkuan Instagram Marketing Create yours Ads Find Your Audience Report and Measure For more visit: iiceducation.in

12. IICE - Indore Institute of Computer Education, Bhawarkuan 1. Create yours Ads 1.Go to Ads Manager. 2.Select Create. 3.Choose an objective that supports Instagram as an ad placement. 4.Select Continue. 5.Fill in the details for your ad set. 6.At the placements section, you can select Edit placements and select Instagram to have your ads appear on Instagram 7.Select Continue.

13. IICE - Indore Institute of Computer Education, Bhawarkuan 2. Find Your Audience: Your Instagram followers makes them also more likely to like all your posts and Instagram promotions. When setting up a Saved Audience, you can select to target your Facebook Page fans or the friends of your fans. Use this feature to reach new highly engaged audiences 3. Report and Measure: 1.Compare Your Instagram Engagement Rate to Your Competitors: •Likes •Comments •Shares •Saves 2. See Which Instagram Hashtags Improve Impressions 3. Discover Which Instagram Posts Perform Well and Drive Traffic

14. IICE - Indore Institute of Computer Education, Bhawarkuan Linkedin Marketing Create your Company page Send Invitation Promote products and services Organize Your Connections Grow Your Connections Search for jobs For more visit: iiceducation.in

15. IICE - Indore Institute of Computer Education, Bhawarkuan Twitter Marketing Hootsuite Twitter Analytics Twithelper Buzzsumo Riffle For more visit: iiceducation.in

16. IICE - Indore Institute of Computer Education, Bhawarkuan YouTube Marketing How to choose Topics of Videos Promote Business on Youtube How to create a channel SEO of Youtube Copyright and Guidelines How to get Views & Subscribers For more visit: iiceducation.in

17. IICE - Indore Institute of Computer Education, Bhawarkuan IICE INDORE For more information needed Click this link –iiceducation.in or Visit to IICE Indore Contact - +91 9111112018 Email- info@iiceducation.in Presentation made by Anil Tripathi

18. IICE - Indore Institute of Computer Education, Bhawarkuan IICE INDORE For more information needed Click this link –iiceducation.in or Visit to IICE Indore Contact - +91 9111112018 Email- info@iiceducation.in Presentation made by Anil Tripathi