创新科技 服务中国 ARM 扎根中国四年，以领先的知识产权及 创新的业务模式推动中国 嵌入式系统的应用 的发展

1. 第六届全国嵌入式系统学术交流会 创新科技 服务中国ARM 扎根中国四年，以领先的知识产权及创新的业务模式推动中国嵌入式系统的应用的发展 谭 军 ARM (中国) 总裁 2005 年 9 月 5 日，深圳。

2. 10 Years of Change - Portable Gaming Nintendo GameBoy (1989) CPU: 8-bit Z-80 processor, 1.05 MHz Screen: 2.6" 160 x 140 LCD Connectivity: 4 players by serial cable Price: introduction price-$169 >1000x performance for the same price Nintendo DS (2004) CPU: ARM9™ (66 MHz) and ARM7™ (33MHz) Screen: Two 3" 256 X 192 colour LCDs Connectivity: 16 players wirelessly and embedded WLAN Price: exp. introduction price - $150

3. 三大件 (1980年以前)

4. 三大件 (1990年以前)

5. 三大件 (2000年以前)

6. 今天 ？

7. 创新科技提高我们的生活水平及工作效率 嵌入式系统的应用

8. 嵌入式系统: 半导体电路和计算机交叉 计算机 半导体

9. Semiconductor Industry (半导体工业) • Industry is 50 years old and looks set to continue for another 50 years • Several waves of semiconductor technology • Now in the middle of CMOS • CMOS has enabled MSI>LSI>VLSI>SOC • Technical progress brings a basis for industry evolution • Miniaturisation • Reductions in costs • Increases in complexity • Vertical integration gives way to horizontal specialisation • Creates a sub-sector: Semiconductor IP

10. Computing Industry (计算机工业) • Computing has evolved in parallel with the Semiconductor industry over a similar but slightly longer period • Semiconductor technology is now allowing computing to become embedded into everyday products • Enhancing existing products • Enabling the creation of new ones

11. Semiconductor Dis-aggregation (分工化) VerticalSuppliers ASICVendors FablessSemis IP DrivenDesign FullyVerticallyIntegrated SystemManufacturer Design &Distribution Design EDA IP EDA ASICVendor Manufacturing Manufacturing Fab Equipment 1980’s 1990’s Today 1970’s

12. The 2004 Semiconductor IP Market All data from Gartner-Dataquest * Only SIP revenue reported

13. ARM是全球领先的半导体知识产权公司（IP：Intellectual Property） 不直接生产和销售芯片 ARM: A Global IP Company

14. ARM IP = Components for SoC Design Memory Memory Micro-processor Mixed Signal/Analog Standard Cells Memory I/O Cells OKI ML69Q6203

15. ARM in Your Everyday Life

16. How has ARM reached into your daily life? 芯片设计公司 系统和产品设计公司 Intel, TI, Freescale Qualcomm, Datang, HED OKI, Sharp, NEC etc Motorola, Nokia, Sony, Samsung Lenovo, TCL, Haier, Canon, Sanyo ZTE, HuaWei, UTStarcom etc

17. The ARM Business Model (业务模式) Business Development / Segment Marketing Product eg chip IP License fee Unit price Royalty ARM creates IP through design activity OEM builds ARM core-based product from Partner into end- system product Partner combines ARM IP and Partner IP/ technology into product OEM Customer ARM Partner

18. 1.27 Billion Shipments In 2004 • Set-top-box • Digital Audio • Gaming • DVD • ABS/Airbag/Safety • Body & Dashboard • Infotainment • Powertrain 8% • White goods • Brown goods (low end) • Industrial control 1% • SIM • Financial • Gvt ID/IT security 2% 2% 1.27B • Voice phones • Feature phones • Smart phones / PDA • Bluetooth™ peripherals • Wireless LAN • VoIP • Digital Modems • Home Gateways 7% 66% 7% 7% • Ink Printer • Digital Camera • Laser Printer • Digital Video Camera • Hard Disk Drives • Flash Cards • Networked Storage % shown as shipment in Q3

19. 32 位 CPU 发展浪潮 “32-bit performance…. …but not at any price” • Continued downward pressure on cost • Application requirements driving higher-performance MCU • Engineers need faster and easier development Revenue ($ Millions) Demand accelerating for cost-sensitive high-performance solution HIGH PERFORMANCE LOW COST

20. Typical MCU specification Wireless communications New Peripherals (Bluetooth, Wlan…) Automotive & Industrial Differentiator High end Timers Peripherals nice to have DMA, SDram controller Memory expansion Analog peripherals I/O, PLL, A/D Com peripherals I2C, CAN, SPI, SCI, USB, Ethernet “Standards” peripherals Timer, watchdog, PWM, LCD controller, GPIO Typical MCU RAM / EEPROM Different size for cost & different application target Program Memory Flash / ROM CPU + Debug

21. Example from ATMEL

22. 嵌入式系统的应用开发 Application Debug Application Development Software Debug - Real Silicon Software Debug - Prototype Prototype emulation Initial Debug Firmware Development

23. 嵌入式系统: 硬件/软件复杂程度 2004 1992 DTV / DVD example

24. 中国嵌入式系统的发展的三大门槛 成功！ 知识产权 产业化 人才

25. ARM：推动中国嵌入式系统产业化发展 Reference Design Training Fabless University Research Foundries Development Tools 突破IP瓶颈 RTOS & Software Applications Design Service

26. ARM在中国的四年: 与国内电子行业紧密合作的知识产权公司 • 中国无晶圆厂半导体公司 • 中兴集成 • 上海华虹集成电路 • 大唐微电子 • 上海复旦微电子 • 上海杰得微电子 • 华为技术 • 国微技术 • 华大电子 • 重邮信科 • 智多微电子 • Celestial • 晶原代工厂 • 中芯国际 (ARM7TDMI@0.18u, ARM922T@0.18u, ARM926EJ@0.13u) • 大学及政府机构 • 东南大学 • 上海集成电路设计研究中心(ICC) • 上海交通大学 • 复旦大学 • 北京工业大学 • 香港科技园 • 沈阳自动化研究所 • ARM Approved Design Centre • 芯原微电子 • ARM Approved Training Centre • 北京微芯力 • 深圳英蓓特 • 北京旋极 • ARM RealView™ 开发工具中国分销商 • 香港科汇宏盛分部 • 北京旋极 • ARM RealView™ 开发工具合作伙伴 • 广州周立功单片机 • 软件技术合作 • 微迅科银技术、搏动科技、北京振戎融通

27. ARM首推最新商业模式 The most popular CPU in the world!

28. Embedded MCU: 8 位向32 位更新时的挑战 • Tools 工具 • Affordable (wide range) • Easy to use (IDE, GUI) • System-aware (C, board support) • Learning Curve 学习曲线 • Knowledge (books) • Training (courses) • Prototyping boards (from silicon to product) • Resources 公共资源 • 3rd party support (HW/SW) • Software (OS support, middle-ware, apps) • Web & public

29. ARM四年中国的“大学计划” 50+ Chinese universities Teaching ARM-based Embedded System/Software Applications Liaoning Beijing(9) Dalian Shandong Jiangsu Xian（2） Shanghai（8） Hubei（2） Zhejiang（5） Chongqing Guangdong（2） Hongkong（4）

30. ARM四年在中国培养本地人才 Intel StrongARM ARM Programming Philips ARM MCU ARM Architecture Intel XScale Samsung ARM ASSP Motorola iMX1 ARM SoC Design Atmel AT91 Samsung ARM ASSP 50 books so far, a new text book every month

31. ARM books that I bought in Shenzhen 28 July 2005 ← 3books published in July 2005

32. ARM 已成为中国嵌入式开发首选 Source: EDN China 2005 Embedded system survey

33. 三大件: 新3C 产品 (2010年后) Cellular 手机 Car 汽车 Color TV 彩电

34. Concept Smart Phone of 2008 Biometrics 20 GB HD GPS 3.5G (HSDPA)WiMax (10 Mbit down) Stereo Headset DMB (Digital Mobile Broadcast) Bluetooth/UWB • 1 billion transistor chips • ARM11™ MPcore™ 1GHz CPU • VGA H.264 encode • GPU (PSP level performance) • 256MB DRAM, 64MB Flash • WVGA screen (852x480) • 4 mega pixel camera 512 MB Memory card NFC / RFID TV out PC / Mac

35. High-End TV: the Centre of Your Home Home automation In-home security HD STB Memory cards >10 GB Terabyte storage for PVR Smart Cards for protected content Gaming displays Bluetooth • 1 billion transistor chips • ARM11 MPcore 1GHz CPU • HDTV 1080p / 720i • H.264 & VC1 Video • Dolby Digital 5.1 • Integrated Multiple Digital Tuner Location free TV Wireless LCD TV

36. High-End Car of 2012 Biometrics 100 GB HD GPS Car MultimediaDigital Audio/Video Autosar Enabled CellPhone Bluetooth Fuel CellTechnology NFC / RFIDAutomated Car Toll Gas Station/GarageDigital Content – Audio/Local InfoCar Servicing Data Fault Tolerant NetworkChassis ControlDrive-by-Wire

37. Technology Update • ARM11 MPCore (4 ARM11 in one core) Test Chip • Delivering the equivalent of 1.2GHz at around 0.6 W • 3 times more energy efficient than a Mobile Pentium-III

38. ARM is at the epicentre of this exciting combination Software 8-bit>>32-bit migration Wireless “Lightly” embedded “Deeply” embedded ARM Position: Enabling Technologies Computing 计算 Semiconductor 半导体 • Enabling SOC • Re-usable System IP • Physical IP • System design tools • Low-power

39. 现代化的大连

40. 例：大连现代高技术发展有限公司 城市路灯监控系统 公交一卡通

41. ARM 创新科技 服务中国:推动嵌入式系统产业化发展 嵌入式应用 中国制造 → 中国创造