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Boosting Watertourism in Vorpommern: Challenges and Solutions for Sustainable Growth

Vorpommern, a region of 7,957 km² with a population of 548,959, faces challenges in enhancing its watertourism sector. Dominated by agriculture, shipbuilding, and tourism, the area has significant potential, with 12 million overnight stays annually. However, issues like insufficient infrastructure, lack of marketing, and limited offers linking water and land tourism hinder growth. The project aims to implement effective watertourism strategies through cooperation between SMEs and communities, better marketing, and improved information systems to attract more sustainable tourism.

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Boosting Watertourism in Vorpommern: Challenges and Solutions for Sustainable Growth

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  1. Theregion Vorpommern

  2. Generals • Area: 7.957 km ² • Inhabitants: 548.959 69 inhabitants/ km²

  3. Generals The region is dominated by: • Shipbuilding • agriculture • tourism

  4. Rügen 45% FDZ 15% Usedom 30% Vorpommern 10% Tourism in Vorpommern Regional Distribution of the over night stays in Vorpommern 12 million overnight stays

  5. Inland-Watertourism in Vorpommern • Most important rivers: Peene, Trebel, Recknitz, Uecker, Randow, Tollense • numerous landing stages • boat rentals • boat services

  6. House Boats

  7. Canoeing

  8. Sailing

  9. Problems to be solved by the project watertour • Unsufficient infrastructure and services • Lack of offers to link water and land side • Insufficient marketing and product development • Lack of information about offers and services • Need of concepts and consulting for several planned offers and infrastructures e.g. harbour Loitz, museum wharf Greifswald

  10. Ideas for Solutions • co-operation and exchange of experiences • between SMEs and SMEs and communities • new offers and services by co-operation • better marketing on the base of a • modulated concept • better informationssystems

  11. What we expect by the project - concept to practise an effective targetgroup orientated watertourism - higher level of awareness - more and target group orientated products - more tourists - sustainable co-operation systems

  12. What we have done so far - regional time and activity plans - contacting the regional stakeholders - first regional meeting 28.September - contacting other watertourism projects - individual consultations for SMEs

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