What is a Keyword? Keywords are the search terms or phrases in your web content that make it possible for people to find your website search engines like Google, Yahoo and Bing. Ex: Buy books online Best Hospitals in Hyderabad Software development company Top colleges for engineering
What is a Keyword research? Keyword research is the process of identifying phrases are used on search engines(Google) when people are looking for information. While doing keyword research. You always need to find the best possible high search volume keywords. Search terms need to match the services what your client is offering.
Business Analysis Know your client offering services End to End. For example your client sells books in online. So best possible keywords to optimize your clients website is: • Buy books online • books for sale • comic books buy online • Buy Academic Texts Books Online Don’t suggest any keywords to your client those are not related to his business. • Buy pens online • Buy Mobiles online • Buy Examination Pads online
Types of Keywords Keywords are divided in to 3 types: • Generic Keywords • Broad Match Keywords • Long Tail Keywords Generic Keywords As the heading suggests these are very generic and Unspecific terms that get searched for. Something like “Java” or “Mobiles” would be considered a generic term. It is a very difficult job to rank your website for this type of generic Keywords. Because of huge competition. Ex: Mobiles, Java, Shoes, Hospitals But if you are able to rank for a generic keyword your website then you should receive a huge traffic or visits from that term.
Types of Keywords Broad Match Keywords Broad match keywords are the ones that enable you to reach the widest audience possible. Buy mobiles online, Hadoop training center and Buy shoes online. Optimizing broad match terms is will give you targeted good traffic with not as much competition. • Try to place more broad match keywords on your targeted list. Long Tail Keywords Long tail keywords are those three and four keyword phrases which are very, very specific to what the services offering or items you are selling. • Buy lenovo k3 note online • Best Hospitals in Hyderabad • Best hadoop training in Hyderabad • Buy leather shoes online India Long tail keywords may not send much traffic to your website. But it will send potential targeted traffic to your website, which brings good conversions to your client business. It is easy to rank long trail keywords because of less competition.
Types of Keywords Try to prepare to your keyword list in such way that it need to be combination of Broad match and Long tail keywords. Broad match + Long Tail Keywords Targeted Keyword list: • Buy mobiles online • Hadoop training center • Buy shoes online • Buy lenovo k3 note online • Best hadoop training in Hyderabad • Buy leather shoes online India
Keyword research methodology • Targeted keywords list which need to match with the services what your client offering. • Less competition and more search volume. • Achievable targeted list • The keyword list need to be combination of Long tail and broad match.
Keyword analysis tools In the market, you will find so many keyword analysis tools. Out of which few of them were free and few of them were paid. Here we are working with two tools which gives accurate results and both the tools are free of cost. 1) Google AdWords: Keyword Planner. 2) Keyword Revealer
Google AdWords: Keyword Planner Google Keyword Planner is a free keyword analysis tool that helps you build Search Network campaigns by finding keyword ideas and estimating how they may perform. https://adwords.google.co.in/KeywordPlanner Steps to login in to keyword tool: • Firstly you need a Google Account to sign up and access AdWords for the first time. Let’s presume you have that already, if you have a Gmail account. • Go to http://adwords.google.com and sign in with your Google account details. • You will see now a screen like the one below. • If you want, and are able, to add your credit card details immediately after sign-up, then scroll down to the blue “Continue” button and follow the steps. • But if you want to bypass billing you must click on the “Skip the guided setup.” link at the top of the page.
How to open Google Keyword planner After login in to the campaign: Go to at Tools on the menu: From the drop down Click on Keyword Planner to open Google keyword planner tool.
Google Keyword Planner :Where would you like to start? We can search the keywords using 3 methods: • Search for new keywords using a phrase, website or category. • Get search volume data and trends. • Multiple keyword lists to get new keywords. Search for new keywords using a phrase, website or category Majority of times we use this option to get accurate results from this keyword suggestion tool. Here we use Phrase or Website url to search potential best keywords. Under targeting method use: Country, Language, Google.
Google AdWords: Keyword Planner Negative keywords • Negative keywords are keywords that you don’t want to advertise on. We use this feature in Google Adwords.
Google AdWords: Keyword Planner Keyword filters Keyword filters is an advance option allowing you to pre-set your search and filter results to speed up keyword selection process. The two useful features of this tool include: Avg. Monthly Searches – with this option you can filter out keywords that don’t meet specific search volume criteria. Competition – this option allows you to include only keywords with specific level of competition.
Google AdWords: Keyword Planner Get search volume for a list of keywords If you would like to find the search volume of a group of keywords at a time, then use this Option.
Google AdWords: Keyword Planner Multiple keyword lists to get new keywords This is an experimental tool that allows to mash-up different keywords and key terms to come up with new keyword suggestions. But frequently we don’t use this option.
Keyword Revealer Keyword revealer is the best tool to analyze the keywords along with the competition Analysis. www.keywordrevealer.com Signup here Username : briannajose Password: Regular Go to verify the email to activate the account Then click on Tools -- Click on “Keyword tool”
Keyword Competition Analysis Keyword competition is the measure of how difficult it will be to rank for a particular keyword. The competition for a keyword can vary depending on how popular the keyword is and industry competition. Competition analysis can be performed in four phases • Identify your potential SEO competitors • Validate your SEO competitors • Compare with your SEO competitors • Select your target keywords Identify your potential SEO competitors This initial phase is especially helpful if you're starting with an SEO process for a new client or industry that you don't know anything about, and you need to start from scratch to identify all of the potentially relevant competitors. • Using intitle and inurlsearch operators we can filter the competition.
Keyword Competition Analysis Validate your SEO competitors Once you have the potential competitors that you have gathered from different relevant sources it's time to validate them, by analyzing and filtering which of those are really already ranking, and to which degree, for the same keywords that you're targeting. Using keyword revealer we can finish this task. Compare with your SEO competitors Now that you have your SEO competitors and potential target keywords, you can gather, list, and compare your site to your competitors, using all of the relevant data to select and prioritize those keywords. This will likely include keyword relevance, current rankings, search volume, ranked pages, as well as domains' link popularity, content optimization, and page results characteristics, among others.
Keyword Competition Analysis Select your target keywords It's finally time to analyze the previously gathered data for your own site and your competitors, using the specified criteria to select the best keyword to target for your own situation in the short-, mid-, and long-term during your SEO process: Those with the highest relevance, search volume, and profitability. The best starting point is in rankings where you are competitive from a popularity and content standpoint.
Localized keyword research Finding localized keywords is very important in SEO process. Suppose is you client offering web development services in US region then you need to analyze the keywords which are from Hyderabad region only. Formula is localized keywords=Targeted keyword+Business location • Software development company Hyderabad • web development company Hyderabad • PHP development company Hyderabad Wrong keywords for above example are: Software development company Bangalore Web development company Chennai
Language based keywords Some times when you are working for US based clients you will get advantage to work on Spanish language.Because in USA Spanish is the second language. In that scenario while analyzing the keywords you need to choose your language option as Spanish. 99% it will not happened.
Keyword Research and analysis What we discussed today Adwords Tool/ Keyword Revealer Competition Analysis Finding the best keywords Localized keyword research Language based keywords • Introduction to keyword research • Business analysis • Types of keywords • Keyword research and Methodology • Keyword analysis tools