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Why Startups Need Automated Infrastructures

Learn why startups need automated infrastructures to save time, increase efficiency, scale their operations, reduce costs, and improve flexibility. Explore a case study and get valuable insights from an expert.

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Why Startups Need Automated Infrastructures

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  1. Why Startups NeedAutomated Infrastructures Adam Jacob Senior Partner HJK Solutions adam@hjksolutions.com

  2. Overview • What is an “Automated Infrastructure”? • Why is it so important? • MonkeyNews - A Case Study • Review • Q & A

  3. Disclaimer • These are the tools we use • They are not the only tools • They may or may not be the right tools for how you work or think Symbol From IIT Bombay

  4. What is an “Automated Infrastructure”?

  5. Automated ”…a process which may once have been performed manually but has been altered in some way which allows a machine or computer to either wholly or partially manipulate the process to save time”

  6. Infrastructure “Infrastructure is generally a set of interconnected structural elements that provide the framework supporting an entire structure”

  7. Automated Infrastructure “Having the basic services necessary for your business to operate largely without the aid of a keeper.”

  8. Why is it so important?

  9. To your Operations Staff • Mitigates some failures • They want to be lazy • Repetition leads to burnout • They want to say “Yes”

  10. For Startups • Time • Efficiency • Scalability • Economics • Flexibility

  11. The Jesse Robbins (mis)Quote “Operations is the act of extracting value from your resources.”

  12. MonkeyNews - A Case Study All the hottest Monkey news, as selected by your monkey-loving peers! Courtesy National Geographic

  13. What is MonkeyNews • Small Startup • “Like Digg, only about Monkeys” • Going to sell Advertising as a revenue model

  14. MonkeyNews on Launch Day

  15. Steps to Launch

  16. Steps to Launch - OS Install Manual • Install each system by hand • 1 hour per system

  17. Steps to Launch - OS Install Automated • Ops1prod built manually • 1 hour • Automated install system (PXE) • EC2, Cloud

  18. Steps to Launch - OS Install

  19. Steps to Launch - DNS Manual • Update each machine in /etc/hosts Automated • Install a DNS Server • Use a service provider

  20. Steps to Launch - Server Inventory Manual • Use a wiki Automated • Use iClassify • Roll your own

  21. Steps to Launch - Identity Management Manual • Add each user everywhere Automated • Use LDAP or AD

  22. Steps to Launch - Version Control An Easy One • You must use version control Symbol From IIT Bombay

  23. Manual Version Control Wiki Check in copies of config files Try and keep a record of what you have done Steps to Launch - Configuration Management

  24. Automated Puppet Cfengine Bcfg2 Infrastructure as Code Steps to Launch - Configuration Management

  25. Puppet Example - sudo

  26. Puppet Example - sudo

  27. Steps to Launch - Configuration Management Automation is Key • 50+ Different Applications • ad, apache2, apt-proxy, beaver, build-essential, capistrano, yum, apt, djbdns, emacs, erubis, rubygems, iclassify, imagemagick, iptables, java, logrotate, man, maradns, memcached, mongrel-runit, munin, mysql, nagios, nscd, ntp, openldap, openssh, perl, perlbal, php, postfix, postgresql, puppet, rails, resolver, rsync, ruby, runit, sqlite, subversion, sudo, trac, zsh • Why repeat yourself?

  28. Steps to Launch - Monitoring Manual • Add each server by hand Automated • Use your System Inventory and Configuration Management Tools

  29. Steps to Launch - Trending Manual • Add each server and graph by hand Automated • Use your System Inventory and Configuration Management Tools

  30. Steps to Launch - Email Another Easy One • Every server must be able to send email locally. Symbol From IIT Bombay

  31. Steps to Launch - Application Deployment Manual • Update the application by hand Automated • Use Capistrano • Roll your own • Integrate with System Inventory

  32. Launch Day

  33. Tech Crunched! Symptoms • Monitors alert • Trending shows the traffic spike • Your RSS reader has the culprit

  34. Tech Crunched! - EC2 • Launch more capacity. • Two minutes later, they are up

  35. Tech Crunched! - iClassify • Classify the Servers

  36. Tech Crunched! - Puppet • Puppet applies the class that matches the tag:

  37. Tech Crunched! - Deploy • Deploy your application! • “cap -S env=prod deploy” • One command.

  38. Tech Crunched! - Post Mortem • Total Time: ~5 - 10 minutes • 4 steps total! • We doubled capacity • No configuration during the issue at all

  39. Issue MonkeyNews hires a new engineer Resolution Add the user to LDAP Add the right group privileges New Hire

  40. Issue MonkeyNews has started taking micro-payments (for bananas) Resolution Update Apache Virtual Host in your Configuration Management Add the SSL Certificates to Configuration Management < 10 minutes from start to finish Add SSL Support

  41. Review

  42. Review • Automated Infrastructure means: • “Having the basic services necessary for your business to operate largely without the aid of a keeper.” • Automated Infrastructure • Saves time • Increases efficiency • Allows for scalability • Reduces economic impact • Improves flexibility

  43. HJK does this for a living.But you can ask me how to do it for free. :) Adam Jacob +1 (206) 508-4759 adam@hjksolutions.com

  44. June 23-24, 2008 20% off discount: “vel08js”

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