SOUTH FLORIDA HOSPITAL & HEALTHCARE ASSOCIATION “SFHHA”

1. SOUTH FLORIDA HOSPITAL & HEALTHCARE ASSOCIATION“SFHHA” MEMBERSHIP PRESENTATION

2. What is SFHHA? • A regional healthcare provider association that seeks to be an advocate, facilitator and educator for its members, and a voice for improving the health status of the community by: • Fostering relationships with and participating in organizations and initiatives that are focused on improving the delivery of healthcare services in South Florida. • Building positive working relationships with decision makers in the healthcare industry. • Encouraging member organizations to be an effective industry spokesperson to the public, elected officials, and business community.

3. Who is SFHHA? • Chairman of the Board • Mr. Calvin Glidewell • CEO – Imperial Point Medical Center • Vice Chairman • Mr. Mark Bryan • CEO – Delray Medical Center • Immediate Past Chairman • Mr. Dan Snyder • CEO – University of Miami Hospital • Treasurer • Mr. James Ball • COO – Catholic Health Services • Secretary • Mr. Bo Boulenger • CEO – Baptist Hospital • Member at Large • Mr. Ken Hetlage • Administrator – Memorial Hospital West • Member at Large • Ms. Dian Backoff • VP of Operations – VITAS Healthcare Corporation • Counsel • Ms. Maria Currier • Partner – Holland & Knight LLP • President • Ms. Linda Quick • Vice President • Mr. Jaime Caldwell

4. Who is SFHHA? Board of DirectorsAgustin Arellano, PresidentOhl/Arellano ConstructionAurelio Fernandez, CEOMemorial Hospital MiramarCharles Felix, Publisher/OwnerSouth Florida Hospital News and ReportDan Brady, Executive DirectorDouglas Gardens Community Mental Health CenterLincoln Mendez, CEOSouth Miami HospitalManny Linares, CEONorth Shore Medical Center Steve Ullmann, DirectorUniversity of Miami Health Policy ManagementStuart Podolnick, ExecutiveTrane Board of DirectorsAlex Contreras, CAOJackson Health System Plan Timothy Page, CEOKindred Hospital Fort LauderdaleErnesto Perez, CEODade Medical CollegeJ. Michael Cowling, CEOPalm Beach Gardens Medical CenterJeffrey Freimark, CEOMiami Jewish Health SystemPatricia Greenberg, PresidentNational Healthcare AssociatesSusan Pinnas, Senior Vice PresidentAvMed Health Plan

5. Membership Categories - Dues • Hospitals and Healthcare Systems – Size dependent • Healthcare Providers and Payers - $5,575 • Ancillary Service Companies - $2,255 per year. • Affiliated Organizations - $1,287 per year.

6. Benefits of Membership • Opportunities to network with healthcare industry decision makers. • Access to cost effective educational forums, SFHHA functions, and SFHHA resources (data and publications) • Access to the directory of SFHHA members. • Opportunities to showcase your organization to regional healthcare providers via: • Participation in SFHHA committees. • Sponsorship of SFHHA events. • Participation in the SFHHA annual Healthcare Summit

7. Why Join SFHHA? • Affiliate with the only hospital association in South Florida that is dedicated to fostering integrity in healthcare by encouraging best practices and promoting professional excellence. • Stay informed about industry trends through timely communications distributed by SFHHA. • Benefit from the commitment of members to purchase products and services from fellow members, whenever possible.

8. Why Join SFHHA? • Network with healthcare industry experts through various SFHHA activities. • Continue your professional education by keeping abreast of advances in technology, clinical practices, and legislative trends. • Continue your professional development by becoming actively involved in the work of SFHHA. • Increase your organization’s visibility and your access to healthcare industry decision makers.

9. Committees and Task Forces • Healthcare Workforce Shortage Taskforce • Emergency Management Services • Health Information Technology • Education Committee • Annual Summit Taskforce • Public Relations, Community Relations and Marketing • Membership Committee • Non Dues Revenue Committee • Facilities Design Committee • Healthcare Finance, Management and Insurance • Legislative & Government Relations • Safety & Security • Patient Safety & Quality Accountability

10. Educational Programs - Examples • Healthcare Reform – Impact and Influence • Recovery Audit Contractors (RAC) • Environment of Care • Red Flag Rules • Baker Act: Responsibilities and Risk Under Law • Hospital of the Future (Real Estate) • Viability of Public Hospitals • Indigent Care Forums

11. SFHHA Speakers - Examples • Rich Umbdenstock – President, American Hospital Association • Donna E. Shalala – President, University of Miami and Former US Secretary of Health • Cecil B. Wilson, MD – President, American Medical Association • Edwin W. Hannum – President & COO, AvMed Health Plans • Jack E. Wennberg, MD & Peggy Y. Thompson -Professor (Chair) for the Evaluative Clinical Sciences, Professor of Community and Family Medicine; Dartmouth Medical Atlas • Representative Ileana Ros-Lehtinen - Florida's 18th Congressional District • Former Representative Bill McCollum - Florida's 5th Congressional District • Various C-level Executives of Florida Hospitals

12. SFHHA Return on Investment • Florida Power and Light – Through this SFHHA led initiative, Florida hospitals will save over $43 million over the next three years in power costs. • Annual Healthcare Summit – Through this unique SFHHA event, over 400 attendees per year have taken advantage of nationally recognized speakers, engaging educational programs, and great networking. Sponsors and exhibitors have secured new business by taking advantage of this forum to meet C-level decision makers.

13. SFHHA Return on Investment • Medicare Wage Index Analysis – SFHHA in collaboration with National Accounting Firms was able to help revise South Florida’s Medicare Wage Index, resulting in an estimated $20 million increase in fiscal year 2010 reimbursement for South Florida hospitals.

14. SOUTH FLORIDA HOSPITAL & HEALTHCARE ASSOCIATION“SFHHA” FOR ADDITIONAL INFORMATION CONTACT Ms. Linda Quick – President Mr. Jaime Caldwell – Vice President