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The Rising Audiences of Le Point: Analyzing Growth in French News Media

Le Point, a leading French news site, has achieved remarkable audience growth, showing a staggering increase of 152% in unique visitors compared to December 2007. With 913,000 unique monthly visitors and 13 million pages viewed, it stands out among French news platforms. The site targets a predominantly male (69%) and wealthy AB+ audience, making it a powerful player in the online news landscape. The editorial team combines print and web expertise to deliver real-time analyses, exclusive reports, and a rich array of multimedia content.

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The Rising Audiences of Le Point: Analyzing Growth in French News Media

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  1. LE POINT.FR, THE RISING QUALITY NEWSSITE THE NEWS BROADCASTED AND ANALYSED ET ANALYSEE IN REAL TIME EXCLUSIVE NEWS AND INVESTIGATIONS LEPOINT.FR A COMBINED PRINT/WEB EDITORIAL TEAM - A TEAM OF WEB JOURNALISTS IN CLOSE LINK WITH THE « SIGNATURES » OF LE POINT ACTUREPORTAGESVIDEOSIMAGESINTERVIEWSCULTURE DEBATSDOSSIERSSPECIAUXTENDANCESTECH&NET

  2. THE STRONGEST INCREASE IN AUDIENCE 913 000 UNIQUE VISITORS PER MONTH (+152% VS DEC 07) 13 MILLION PAGES PER MONTH (+165% VS DEC 07) March 2008 : Local elections 18 janvier : New formula + 152% Among the French newssites, Lepoint.fr is the only one offering an increase in audience vs march 2008, period of local elections. ACTUREPORTAGESVIDEOSIMAGESINTERVIEWSCULTURE DEBATSDOSSIERSSPECIAUXTENDANCESTECH&NET Source : NNR Home&Work Mai 08 & OJD Mai 08

  3. A LEADERSHIP ON MASCULINE AND AB+ TARGETS 1st in affinity on men 69% are 35 y.o. 1stin affinity on AB+ Lepoint.fr : a masculine(69%) and AB+ (54%) target Source : NNR Home&Work Mai 08, site info Actu

  4. A WEALTHY AUDIENCE Some wealthy households (+ 58 k€ per year, FHR 2007) Top 4% FHR : 54%, index 108 vs total FHR Top 2% FHR : 28%, index 111 vs total FHR Audience profile (AB+) Intermediary professions Source : NNR Home&Work Mai 08, 3 derniers mois, FHR 2007

  5. LEPOINT.FR : AN UTILIZATION AHEAD OF THE WEB Internet utilisation frequency (%) Uses of internet (%) Share of internet in the total purchases (%) (systematicly + from time to time) Source : Ipsos Profiling V2 2007

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