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WHY-HOW CHARTING

WHY-HOW CHARTING. This set of slides is intended to help explain to a group how Why-How charting works in practice

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WHY-HOW CHARTING

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  1. WHY-HOW CHARTING • This set of slides is intended to help explain to a group how Why-How charting works in practice • Please do not attempt to use these slides as part of a presentation until you have read and fully understood the relevant sections of ‘Managing by Design’, you know how each slide builds, and you are clear on the points you wish to make with them

  2. Maximise Profitable Growth Maximise Profitable Growth Reduce Operating Cost Improve Product Value Increase Sales Volume Reduce Operating Cost Improve Product Value Increase Sales Volume Improve Economy of Mat’l Supply Reduce Costs of Poor- Quality Improve Resource Utilisation Reduce Lead Times Develop Winning Products Build Customer Loyalty Address New Market Areas Improve Economy of Mat’l Supply Reduce Costs of Poor- Quality Improve Resource Utilisation Reduce Lead Times Develop Winning Products Build Customer Loyalty Address New Market Areas WHY-HOW CHARTING • A technique to explore objectives • overarching objectives - the fundamental “WHY?” • subordinate objectives - what supports what • Provides a sense of perspective • a basis for prioritising between objectives • criteria for evaluating whether an objective is met • helps position new objectives • Encourages evaluation of alternative strategies • validates the appropriateness of current objectives • identifies weak areas in the strategy • stimulates the exploration of alternative approaches

  3. WHY-HOW CHARTINGExample Why? But Why?... Why is thisOur Objective? Improve Product Value Increase Sales Volume Improve Product Value Increase Sales Volume Provide Succesful Products Develop Winning Products Our Objective? Develop People Resource and Capability Design and Develop winning Concepts Develop People Resource and Capability Design and Develop winning Product ...and how will we meet it? How?

  4. Maximise Profitable Growth Maximise Profitable Growth Reduce Operating Cost Improve Product Value Increase Sales Volume Reduce Operating Cost Improve Product Value Increase Sales Volume Improve Economy of Mat’l Supply Reduce Costs of Poor- Quality Improve Resource Utilisation Reduce Lead Times Build Customer Loyalty Address New Market Areas Produce Succesful Products Improve Economy of Mat’l Supply Reduce Costs of Poor- Quality Improve Resource Utilisation Reduce Lead Times Build Customer Loyalty Address New Market Areas Develop Winning Products Provide and Control Material Efficiently Support and Develop Satisfied Customer EfficientlyManage Facilities and Assets Research Novel Techn’gy and Science Supply and Distribute Product on time Develop People Resource and Capability Design and Develop winning Concepts Provide and Control Material Efficiently Support and Develop Satisfied Customer EfficientlyManage Facilities and Assets Research Novel Techn’gy and Science Supply and Distribute Product on time Develop People Resource and Capability Design and Develop winning Product WHY-HOW CHARTINGExample

  5. Fundamental Objective Supporting Objectives STRATEGY Underpinning Objectives REAL EXAMPLES OF WHY-HOW 1

  6. REAL EXAMPLES OF WHY-HOW 2

  7. Maximise Profitable Growth Maximise Profitable Growth Reduce Operating Cost Improve Product Value Increase Sales Volume Reduce Operating Cost Improve Product Value Increase Sales Volume Improve Economy of Mat’l Supply Reduce Costs of Poor- Quality Improve Resource Utilisation Reduce Lead Times Develop Winning Products Build Customer Loyalty Address New Market Areas Improve Economy of Mat’l Supply Reduce Costs of Poor- Quality Improve Resource Utilisation Reduce Lead Times Develop Winning Products Build Customer Loyalty Address New Market Areas WHY-HOW CHARTINGProcess • List out the objectives and requirements of the organisation – one objective per post-it note • Place the first post-it note on the board • For each post-it placed ask “Why are we doing this” • Find and place the objectives that answer this question and continue the process • For each post-it placed ask “How are we doing this” • Find and place the objectives that answer this question and continue the process • Create new or implied objectives as necessary to complete the logic of the model • Resolve any disagreements through understanding each other’s perspectives and explanations

  8. Maximise Profitable Growth Maximise Profitable Growth Reduce Operating Cost Improve Product Value Increase Sales Volume Reduce Operating Cost Improve Product Value Increase Sales Volume Improve Economy of Mat’l Supply Reduce Costs of Poor- Quality Improve Resource Utilisation Reduce Lead Times Develop Winning Products Build Customer Loyalty Address New Market Areas Improve Economy of Mat’l Supply Reduce Costs of Poor- Quality Improve Resource Utilisation Reduce Lead Times Develop Winning Products Build Customer Loyalty Address New Market Areas WHY-HOW CHARTINGReview • What has been the value of the Why-How Charting exercise? • What value has it added to us as an organisation? • What value would there be in exploring the result with our customers? • How should we take this forward?

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