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analisis

environment of the company

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analisis

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  1. ANALYSIS OF EXTERNAL AND INTERNAL ENVIRONMENT IN MCDONALD'S

  2. ACHIEVEMENT Stop wishing, Start Doing McDonald's is an American hamburger and fast food restaurant chain. It was founded in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald, in California. Today, McDonald's is one of the world's largest restaurant chains, serving approximately 69 million customers daily in over 100 countries. Goal

  3. MICROENVIRONMENT Microenvironment factors- are factors close to a business that have a direct impact on its business operations and success Strategy Motivation Planning Vision Determination

  4. CUSTOMERS McDonald's is serving millions of customers daily. For example. McDonald's served about 329 million people in UK in three months . In first world's countries, all people are targeted as customers by McDonald's. It serves foods for almost every kind of people. McDonald's takes the customers as their first priority and tries to ensure maximum satisfaction.

  5. SUPPLIERS McDonald's has its own suppliers and it practices very close relationship with suppliers. McDonald's divides its suppliers into two divisions who are called direct suppliers and indirect suppliers. The indirect suppliers deliver the ingredients to the direct suppliers and the direct suppliers produce the food for McDonald's. McDonald's understands the importance of its suppliers and always co- operates with professional manners.

  6. COMPETITORS As the global market of 21st century is highly competitive. McDonald’s restaurants compete with international, national, regional and local retailers of food products. The Company competes on the basis of price, convenience, service, menu variety and product quality in global restaurant industry.

  7. COMPETITORS McDonald's has some strong competitors, for example, KFC, Burger King, etc. All competitors have good brand image, remarkable market share, long business history and so on. On this competitive situation, McDonald's needs to consider its competitors power to ensure its dominating position.

  8. MACROENVIRONMENT A macro environment comprises the external factors that can influence a business Political factors Social factors Technological factors Environmental factors

  9. POLITICAL FACTORS The business operation of an organisation is always influenced by the policies of state and its government. McDonald's business is also under the control of government's rules and regulations. The main issue of controlling food business is health and other issues are license, employee laws, tax issues etc. McDonald's follows the local government's policies as well as foreign investment policies on its franchise business strategy. Political instability of local state is also affects McDonald's business.

  10. SOCIAL FACTORS The life style of people is being changed and the demand of this change affects McDonald's. The people of this modern urban society expect the highest level of service and all the latest facilities from a hospitality organisation. In addition, this changing demand is different in society to society and country to country. For example, in India, Hindu people prefer vegetable, Muslim people avoid pork. To fulfil the customers' expectation, McDonald's needs to research the market and also needs to provide effective food menu.

  11. TECHNOLOGICAL FACTORS The impact of technological innovation is also considerable to meet the customers' expectation. As all existing food chains for instance, KFC, Pizza Hut etc, compete each other, McDonald's has to ensure the all technological access to influence the customers. Modern and speedy distribution channels, easy and quick payment facility, customer entertaining equipment in store, wireless internet facility in all stores etc. can help McDonald's to keep on its success.

  12. ENVIRONMENTAL FACTORS McDonald's is criticised for using some harmful elements for example, non-biodegradable substances for its drinks glasses. Styrofoam containers are also being used in McDonald's for meals and it is seriously discouraged to use. Environmentalists criticize McDonald's because of food packaging based on polystyrene. For the greater interest of environment issue, franchisees are called by environmentalists to be aware about this issue.

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