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Enterprise Electronic Business Systems

Enterprise Electronic Business Systems. Prof.Dr. Yang Dehua School of Economics and Management Tongji University. Outlines. Enterprise Functional Systems Enterprise E-business systems Knowledge management. Marketing. Production/Operation. Human Resource Management. Finance. Accounting.

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Enterprise Electronic Business Systems

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  1. Enterprise Electronic Business Systems Prof.Dr. Yang Dehua School of Economics and Management Tongji University

  2. Outlines • Enterprise Functional Systems • Enterprise E-business systems • Knowledge management

  3. Marketing Production/Operation Human Resource Management Finance Accounting Enterprise Functional Systems • Functional Business Systems

  4. Marketing Systems • Marketing Systems • One-to-one marketing • Interactive marketing • Target marketing • Sale force automation • Advertisements • Customer services

  5. Engineering Execution Resource Planning Production Forecasting Shop Floor Scheduling Enterprise Resource Planning CAD Production Scheduling Shop Floor Control Material Requirement CAE Machine Control Capacity Planning Computer-aided Process Planning Robotics Control Production Cost Control Product Simulation and Prototyping Quality Control Process Control Computer-Aided Manufacturing Manufacturing Systems • Manufacturing Systems

  6. Human Resource Management • Human Resource Management • Staffing • Training and development • Compensation and administration • HRM and the Internet • HRM and intranets • Cyber job market

  7. Cash Receipts General Ledger Financial Reporting Sale Order Processing Account Receivable Billing Cash Receipts and Disbursements Transaction Processing System General Ledger and Reporting System Sales Analysis Accounts Payable Cash Disbursements Sales Transaction Processing System Purchases Payroll Inventory Processing Time-keeping Purchases Transaction Processing System Accounting Systems • Accounting processes

  8. Financial Management Systems • Financial Management Systems • Cash management • Investment management • Capital budgeting • Financial planning

  9. Enterprise E-Business Systems • E-Business systems • Enterprise resource planning(ERP) • Customer relationship management(CRM) • Supply chain management(SCM) • Partner relationship management(PRM) • Decision support systems(DSS) • Knowledge management systems(KMS) • Management information systems(MIS)

  10. Supplier DSS SCM HRM KMS Partners Employee PRM ERP CRM Customer Enterprise E-Business Systems Enterprise

  11. E-business Systems(ERP) • Enterprise resource planning(ERP) Production Resource Planning Sales, Distribution, Order Management Employees/ (Customers) Integrated Logistics Human Resources Accounting and Finance

  12. E-business Systems(ERP Value) • Benefits and Challenges of ERP • Quality and efficiency • Reducing cost • Decision support • Enterprise Agility ERP with emphasis on enhancing enterprise business value

  13. E-business Systems (ERP Problems) • Problems of implementing ERP in enterprises • Major challenge: Business process reengineering(BPR) • Resistance of both managers and staffs • Top managers’ commitment and consensus • Users’ involvement • High cost • Corporate culture

  14. External Chinese Enterprises EB suites/ ERPII Inter-organization EC integration Flexible Internal Time E-business Systems (Types of ERP) • Types of ERP to be implemented

  15. Hardware 12% Software 15% Reengineering 43% Training and Change Mgmt 15% Data Conversions 15% E-business Systems(ERP Cost) • ERP cost distribution

  16. Marketing and Fulfillment Customer Service and Support Sales Management Fax Telephone Customer and Prospect Retention and Loyalty Programs E-Mail Web Mobile Customer Account and Data Management E-business Systems(CRM) • Customer relationship management(CRM)

  17. E-business Systems(CRM Value) • Benefits and challenges of CRM • Customer interests and needs • Customer service • Customer loyalty • Personalization • Quick feedback and response CRM with emphasis on enterprise customer value

  18. E-business Systems(CRM Types) • Types of CRM systems to be implemented External Chinese Enterprises Portal/Intelligent Collaborative Analytical Operational Internal Time

  19. E-business Systems(SCM) • Supply chain management(SCM) Sourcing and Procurement Transportation and Shipment Management Order Fulfillment Suppliers/ Customers Distribution and Inventory Management Logistics Management

  20. E-business Systems(SCM Value) • Benefits and challenges of SCM • Fast and accurate order processing • Inventory management • Time to market • Transaction and material cost • Strategic relationships and alliances • Enterprise flexibility • Customer accountability SCM with emphasis on both enterprise business value and customer value

  21. External Chinese Enterprises Supply Chain Integration E-Supply Chain Supply Chain improvement Internal Time E-business Systems(SCM Types) • Types of SCM to be implemented

  22. Knowledge Management • Knowledge management Activities • Knowledge creating/acquiring • Knowledge presenting, storing and renewal • Knowledge sharing and services • Knowledge applying

  23. Knowledge creating and acquiring Knowledge Presenting and Storing Knowledge sharing and services Knowledge applying Knowledge Management Processes) • Knowledge management processes

  24. Explicit Combination Internalization From Socialization Externalization Tacit Tacit To Explicit Knowledge Management (Knowledge Categories) • Knowledge management: Categories of knowledge • Tacit/Explicit knowledge

  25. Knowledge Management (Intellectual Capitals) • Sources of knowledge: Intellectual capital • Human capital • Structural capital • Customer/partner capital

  26. Tacit Knowledge Human Capital Explicit Knowledge Knowledge Acquisition Structural Capital Partner Capital Explicit/Tacit Knowledge Knowledge Management (Knowledge Creating) • Knowledge creating/acquiring

  27. Knowledge Management (Tacit Knowledge Acquisition) • Tacit knowledge acquisition • Knowledge engineering • Intelligent agents • Management measures • Cognitive science applications • Natural language processing

  28. Knowledge Management (Explicit Knowledge Acquisition) • Explicit knowledge acquisition • Data mining • Web mining • Text mining • Intelligent agents

  29. Knowledge Management (Knowledge Storing) • Knowledge presenting, storing and renewal • Knowledge modeling • Data warehouse • Knowledge base • Ontology base

  30. Knowledge Management (Knowledge Sharing) • Knowledge sharing and services • Knowledge portal • Application Ontology • Knowledge query and visualization

  31. Knowledge Management (Knowledge Applying) • Knowledge applications • Decision support • Business intelligence • Innovation • New business opportunities • Enterprise adaptability

  32. E-Business • Electronic Business • E-business:Use of Internet technologies to internetwork and empower business processes,electronic commerce,and enterprise communication and collaboration within a company and with its customers,suppliers, and other business stakeholders.

  33. E-Commerce • Electronic Commerce • Describing the buying, selling, and exchanging products, services, and information via computer networks including mainly the Internet

  34. E-Commerce Framework • Applications • Support Services • People • Public policy • Marketing • Business Support • Business partnership

  35. E-Commerce Framework • Infrastructure and Management • Common services • Messaging and information distribution • Multimedia and network publishing • Network infrastructure • Interfacing and integration

  36. E-Commerce Framework • Framework

  37. Selling B2C B2B Business C2C C2B Consumer Buying Consumer Business E-Commerce Models • E-Commerce Models -- In transactional Perspective

  38. E-Commerce Models • E-Commerce Models -- In Cyberspace/Marketplace Perspective • Buyer oriented marketplace • Seller oriented marketplace • Infomediary oriented marketplace

  39. E-Commerce Models • Pure and Partial EC—from Process Perspective

  40. E-Commerce Business Models • EC Revenue Models • Sales • Transaction fees • Subscription fees • Advertising fees • Affiliate or referring fees • Other services

  41. E-Marketing and Sales • Electronic Storefront and Malls • Intermediaries • Market Mechanisms • Catalogs • Search engines • Shopping carts • Intelligent agents • Auctions

  42. E-Marketing and Sales • Issues in E-Market • Reach and richness • Liquidity • Quality • Success factors • Economics of E-Marketplaces • Product cost curves • Reach versus richness

  43. Cost Regular Products Digital Products Quantity E-Marketing and Sales • Economics of E-Marketplaces

  44. Electronic Retailing • E-Tailing • Travel and Tourism • Job Market • Real Estate, Insurance, Stock Trading • E-Banking • E-Delivery • Sales Channels

  45. Electronic Retailing • Clicks and Bricks Strategies • Issues in E-Tailing • Disintermediation and reintermediation • Channel Conflicts • Determining the right price • Personalization

  46. Online Advertisement • Web Advertisement • Advertising methods • Advertising strategies • Economics of Web advertising • Issues of Web advertising • Unsolicited electronic ads--spamming

  47. Unstructured Strategic Management Tactical Management Semistructured Operational Management Structured Decision Support in Business • Business and Decisions • Information, decisions, and management

  48. Management Information Systems • MIS • Producing information products that support many of the day-to-day decision making needs of managers and business professionals • Management Reporting Alternatives • Periodic scheduled reports • Exception reports • Demand reports and responses • Push reporting

  49. Online Analytical Processing • Online Analytical Processing • Consolidation • Drill-Down • Slicing and Dicing

  50. User Interface Interface/Visualization Modeling/Analysis Model Base Data Base Data Management Decision Support Systems • Decision Support Systems • Components

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