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Discover innovative ways to enrich search interactions through filters and visualizations with examples like schools attended by children of US presidents. Explore complex queries disguised as web links and learn how users can create their own visualizations. Transform user and business perspectives to engage users longer and help them better understand data. Try the Parallax browser for an interactive search experience.
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Richer Interactionsafter “Search” David Huynh Research Scientist Metaweb Technologies Inc.
keywords suggestions
filters vizualization
Examples • “Schools attended by children of Republican US presidents” • “Structures designed by architects who have designed skyscrapers located in Hong Kong” • Try those on your favorite search engines
2 New Ideas • Set-based browsing • 18 presidents » 62 children » 30 schools • Complex queries disguised as web links • Users do their own visualizations
User Perspective • When you don’t know the data • Shopping for a car for the first time • When you can’t formulate the query as keywords • Find a piece of furniture that matches my decor • When the answer isn’t a sentence • What is the correlation between X and Y?
Business Perspective • Help users understand the data • Help users formulate advanced queries and find more stuff • Engage users longer • Extend relationships with users to off site • Embedding visualizations built on interesting queries
Try It Out • Parallax browser • http://mqlx.com/~david/parallax/ • Open source • Built on Freebase • Questions?