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Tobacco Advertising 1910-1935 Si Johnson PHIL 321 Ethics of Design

Tobacco Advertising 1910-1935 Si Johnson PHIL 321 Ethics of Design

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Tobacco Advertising 1910-1935 Si Johnson PHIL 321 Ethics of Design

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  1. Tobacco Advertising1910-1935Si JohnsonPHIL 321 Ethics of Design

  2. History • 1917-18: US JOINS WORLD WAR I: Cigarette rations determined by market share, a great boost to Camel, which had over a third of the domestic market. • 1935: ADVERTISING: Babe Ruth: "Ask your dentist why Old Golds are better for the teeth." • 1910: Brosch experiments with tobacco carcinogenesis on guinea pigs • 1915: POETRY:Tobacco is a dirty weed. I like it. It satisfies no normal need. I like it. It makes you thin, it makes you lean, It takes the hair right off your bean. It's the worst darn stuff I've ever seen. I like it.--Graham Lee Hemminger, Penn State Froth, Tobacco Tobacco.org

  3. History • 1909: SPORTS: Baseball great Honus Wagner orders American Tobacco Company take his picture off their "Sweet Caporal" cigarette packs, fearing they would lead children to smoke. • The shortage makes the Honus Wagner card the most valuable of all time, worth close to $500,000. • 1912: SINKING OF THE TITANIC Men in tuxedos are observed smoking cigarettes as they await their fate. • 1922: REGULATION: 15 states have banned the sale, manufacture, possession, advertising and/or use of cigarettes. Tobacco.org

  4. Who Designed It? • Each tobacco company is the designer of their own ads • In early ads artist were hired to paint or sketch the ads • As times progressed the ads were sent to printing companies for mass production

  5. What Meaning Did it Create • Created a stereotype that women had to smoke to fit in • Lack of understanding health risks put peoples lives at risk • Showed the youth that it was ok for their parents to harm themselves • Showed that tobacco is an addictive drug

  6. Ethics Doctors Promoting Smoking mindguerrilla.net goretro.blogspot.com

  7. Ethics Using Youths in Advertising

  8. Ethics Iconic Figures

  9. Aesthetics • Women felt glamorous smoking • Were not concerned with the health risks • Doctors promoted weight loss in men and women by smoking