What is Logo Logos serve to represent a given organization or company through a visual image that can be easily understood and recognized. A logo generally involves symbols, stylized text or both. Logos are often created by a graphic artist in consultation with a company and marketing experts.
What is the purpose of a logo? Communicate brand values & additional meaning. Although a logos primary purpose is to identity, they can also be leveraged to communicate important brand messages and values.
What does a good logo do? A simple logo design allows for easy recognition and allows the logo to be versatile & memorable. Good logos feature something unique without being overdrawn. Principle of design; which translates to: Keep It Simple, Stupid. It does convey a very important design consideration.
What is difference between logo and monogram? The Term logotype is typically used by graphic designers to describe the differences between a “word mark” and a “logo”.The Nike “swoosh” is a symbol, Coca-cola is a logotype, and GE is a monogram. Some logotypes are designed so that the name is embedded in a symbol, shape or mark (Ford).