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Assessing Market Opportunities for Local Foods

Assessing Market Opportunities for Local Foods

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Assessing Market Opportunities for Local Foods

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  1. Assessing Market Opportunitiesfor Local Foods

  2. Local Produce Grocery PilotGlacial Hills RC&D Specialty Crop Block Grant Growing Healthy Communities and Economies Through Northeast Kansas Specialty Crops Goals: Increase sales of and marketing channels for local produce; Heighten food buyer awareness of farmers and available products.

  3. Local Produce Grocery Pilot • Atchison • Blue Rapids • Hiawatha • Marysville Crome’s Market, Marysville

  4. Local Produce Grocery Pilot Gator’s Hometown Foods, Blue Rapids

  5. Local Produce Grocery Pilot Hiawatha Thriftway, Hiawatha

  6. Manhattan Report: Assessing Market Opportunities for Local Foods Evaluating the Local Food System of Manhattan KS and Identifying Market Opportunities for Producers with Retail Grocers, Schools, and Hospitals (2013) Angela Anegon, Graduate Student Urban Food Systems Specialization KSU, Dept. of Horticulture, Forestry, and Recreation Resources Email: anegon@ksu.edu Phone: (208)-305-5067 CandiceShoemakerPh.D., Faculty Advisor Professor, Horticulture and Human HealthDirector, GraduateStudies in HorticulturalTherapy and Urban Food Systems KSU, Dept. of Horticulture, Forestry, and RecreationResources Email: cshoemak@ksu.edu Phone: (785)-532-1431

  7. Manhattan Report: Assessing Market Opportunities for Local FoodsProducer Survey (n = 92)

  8. Manhattan Report: Assessing Market Opportunities for Local FoodsProducer Survey

  9. Manhattan Report: Assessing Market Opportunities for Local FoodsProducer Survey 58 out of the 92 respondents chose to answer question regarding their marketing outlets. 44 27 22 20

  10. Manhattan Report: Assessing Market Opportunities for Local FoodsProducer Survey

  11. Manhattan Report: Assessing Market Opportunities for Local FoodsProducer Survey

  12. Manhattan Report: Assessing Market Opportunities for Local FoodsInstitutional Buyer Interviews • Most use KC-based distributor • All but Dillon’s have purchased directly from farmer • Six Produce Managers: • Ray’s Apple Market (2) • East/West Side Market • People’s Grocery • Hy-Vee • Dillon’s Headquarters

  13. Manhattan Report: Assessing Market Opportunities for Local FoodsInstitutional Buyer Interviews • Greatest concern: Food Safety • Needs: • Uniform quality & ripeness • Clean & well-packaged • Appropriate quantities • Good communication & trust with producer Not interested in wholesaler/middleman for local purchases. Reason? Likely increase in price.

  14. Manhattan Report: Assessing Market Opportunities for Local FoodsInstitutional Buyer Interviews • Most use national/KC distributor • Most schools use bid system • Hospital must use Sodexho-approved vendors • Only University has purchased directly from farmer • Five Food Service Managers: • Three School Districts • University Dining • Hospital

  15. Manhattan Report: Assessing Market Opportunities for Local FoodsInstitutional Buyer Interviews • Greatest concern: Price • Needs: • Appropriate volume & consistent supply • Minimal processing • Delivery on specific days • Good communication & trust with producer

  16. Iowa Report: Assessing Market Opportunities for Local Foods Scaling-Up: Perspectives from Growers and Buyers on Barriers and Benefits to Wholesale Marketing of Local Fruits and Vegetables (Oct. 2012) The report summarizes interviews with 15 Iowa growers and 12 wholesale buyers with experience in the local produce wholesale market www.practicalfarmers.org/assets/files/news/article_12oct26.pdf‎

  17. Potential KFU Project Connecting the Dots of the Local Food Wholesale Market in Kansas • Generate sales of local foods by developing and disseminating crucial information; • Build capacity and help meet the demand for local produce by providing technical assistance to farmers and buyers; • Foster new relationships between farmers and food businesses while enhancing their communication with one another; • Document current barriers to the local food wholesale market and suggest improvements.

  18. Food Hubs & Co-ops Tomorrow! Case Study: Wisconsin Food Hub Cooperative Blog! Starting an Online Food Cooperative foodhubsandco-ops.blogspot.com/