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Marketing to Women

Marketing to Women. The Role o f Women. In the last 10 years More women are leaving the corporate world to start their own business Women-owned businesses grew by 44 % 2x as fast as men-owned firms. Source: Department of Commerce, 2011. 82% in direct sales are women. 92%

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Marketing to Women

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  1. Marketing to Women

  2. The Role of Women In the last 10 years More women are leaving the corporate world to start their own business Women-owned businesses grew by 44% 2xas fast as men-owned firms Source: Department of Commerce, 2011

  3. 82% in direct sales are women 92% Work part-time

  4. Women in Direct Sales

  5. Sales Strategies 63% - individual person to person selling 27% - party plan/group selling 8% - customer orders directly with the company

  6. Why does network marketing have mass appeal for women?

  7. Direct Sales • People and communication business • Relationship building business • It’s telling the story – your story – over and over

  8. A Natural Fit for Women Women have advanced social and people skills • Have empathy towards others • Good at listening and understanding circumstances Women’s Intuition • Ability to sense the right course of action even without all the facts. • Invaluable in networking Multi-taskers

  9. Women make 60% of buying decisions in families • Love to find out the facts first • See what others think before buying • Personal recommendations sell products!

  10. Network Marketing is built around personal recommendations and telling the story over and over!

  11. Our products are perfect for sharing • Designed to appeal to all ages • Perfect for the aging baby-boomer • As well as generation x consumers

  12. Do you know someone who… …wants to live a healthy lifestyle? …lose a few pounds for a special event? …wants to look 10-15 years younger? Women want what we are selling!

  13. How do women process info? • 91% say advertisers don’t understand them • 92% pass information about deals and bargains to others • 85% of all consumer purchases are made by women • 79% would try your product or service • 22% shop online at least once a day!

  14. Women are the driving force in our economy Women have what it takes to be successful.

  15. Promise me… • Dedicate yourselves to be the best Bioactivistsever. • Not stop until you realize the dream of financial freedom. • Build today to secure a lifetime of residual income tomorrow. • Strive to share this dream with others.

  16. I’ll Promise You That… • You will live a life of significance! • You will have everything you’ve always dreamed of!

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