Boost Your Local SEO Tips to Lead in SERPs

1. 4 Local SEO Tips to Lead in SERPs Relying solely on word-of-mouth or referrals may have worked in the past when competition was less intense. However, it would help if you took your business on The WWW to thrive in today's cutthroat competition. With the aid of the best SEO company in India, you can leverage the power of local SEO to promote your business and attract more footfall. Optimize Google Business Profile Listing Google Business Profile (GBP) is a free tool from Google that helps businesses of all sizes manage their online presence. It's like having a mini-website on Google, where you can provide essential information about your business, such as your location, services, contact information, hours of operation, and website. Updating all the information, including high-quality pictures, and encouraging customers to post reviews by sending the review link—all these measures collectively reflect on the Search Engine Results Page (SERP). Use Location-Specific Keywords Take this as an example, when looking forSEO services in Ahmedabad, adding location-specific keywords on your service pages is a good idea. This means using

2. words related to your city address and even including map links on your website. This helps both Google and users understand the areas you serve. Update Local Citations Get your business listed in local directories and websites. It's just like how, ten years ago, people used to browse the Yellow Pages directory to find relevant information. For example, if you have a travel agency, get listed on TripAdvisor. If you own a restaurant, leverage platforms like Zomato or Swiggy. For a B2B niche business, use industry- specific Yellow Pages. Ensure you regularly update accurate business information, timings, specialties, and pictures to attract customers. Audit Your Listings Maintaining and auditing listings, whether it's Google My Business Profile or local citations, is equally essential. Whether you have changed the address or added a few extra hours during festive days, updating this information is crucial for customers. Sometimes, changes happen with Google My Business Profile based on what users suggest. Customers might need help with essential information like contact details or address. As a business, you must regularly check for new changes to review and correct them for a better user experience. Uploading relevant pictures periodically proves that your business is still active, as many companies make mistakes and then need to regularly audit and update them, costing them high traffic and impacting SERP results. Wrapping Up When it comes to local searches, it takes time to reflect on the SERP, but consistently working on the strategies mentioned above can help increase the footfall of your local business. Near-me searches account for a staggering 1.5 million per month, indicating the high potential of maintaining and managing your local presence to improve your business significantly. Source: https://shiny-muse-460.notion.site/4-Local-SEO-Tips-to-Lead-in-SERPs- 890f341446294093a0b5233c3dfa7357?pvs=4