smartphone app market monitor
          The concept behind the Smartphone App Market Monitor: /n1.This first version of the Smartphone App Market Monitor acts as a comprehensive source of information on the smartphone app market
2.By using, comparing and evaluating different sources for e.g. the user behavior the “Smartphone App Market Monitor” provides you with a range analyses and surveys which have been executed for a specific topic. This should enable any app publisher to get a detailed view on the market and enable informed business decisions
3.The smartphone app market show a dynamic which was not seen before in the mobile world. Therefore the market monitor will be updated and extended every quarter.
4.The market monitor is designed to support your internal discussions and business decisions. Therefore all content is presented in graphs and tables not in long text passages. In addition all graphs and tables can be also downloaded as a PowerPoint for easy usage in your presentations.
5.All facts are presented in graphs and tables to make a key tool for any app publisher, app developer, app store and platform owner
	/nGlobal smartphone market (penetration, market shares and regions) 
Smartphone share of global mobile device shipments (1Q07 to 4Q10) 
Smartphone penetration by country 
Smartphone operating systems’ market share by shipments in 2009-2010 
Number of smartphones shipped per platform 2008-2010 
Smartphone platforms’ market share of in-app and mobile web add impressions in 2008-2010 
Global platform shares by ownership and activity (mobile web browsing and add impressions) 
Smartphone penetration and platform shares by region as of 2010 (based on activity defined as mobile web browsing and ad impressions) /nSmartphone user demographics and platform preferences 
Smartphone users by gender and age 
Smartphone users by gender and platform 
Smartphone users by age and platform 
New-buyers device preferences 
Smartphone owners’ satisfaction with their OS /nSmartphone application downloads and usage 
Share of mobile/smartphone subscribers who used downloaded applications 
Time spent on apps by gender and age 
Average number of application user has downloaded on smartphone 2008-2010 
Number of applications downloaded during life of phone 
Application performance: comparison of usage loyalty and downloads (per category) 
Main app discovery metods/nApp store comparison (key trends and figures) 
Application stores classification (EoY 2010) 
Store comparison: OEM Application Stores (Key Facts) 
Store comparison: OEM Application Stores (Key Figures) (EoY 2010) 
Store Comparison: OS Application Stores (Key Facts) 
Store comparison: OS Application Stores (Key Figures) (EoY 2010) 
Store comparison: MNO Application Stores (Key Facts) 
Store comparison: MNO Application Stores (Key Figures) (EoY 2010) 
Store comparison: Full-Catalogue Independent Stores (Key Facts) 
Store comparison: Full-catalogue Independent Stores (Key Figures) (EoY 2010) 
Publisher Revenue Share in Major Application Stores /nPlatform business potential for app developers 
Business potential of mobile app platforms based on results of global application developer survey 
Mobile app platforms for which publishers are developing/plan to develop 
Number of applications per platform 7/08 to 11/2010 
Change in number of apps during 2010 
New-adds of applications per platform 3Q/09 to 4Q/10 
Average cumulated application downloads per application Store (EOY 2010) 
Share of total apps and top100 apps by category (Apple App Store) (EoY 2010) 
Share of total apps and top100 apps by category (Android Market) (EoY 2010) 
Share of total apps and top100 apps by category (BlackBerry AppWorld) (EoY 2010) 
Share of total apps and top100 apps by category (Ovi Store) (EoY 2010) 
Share of total apps and top100 apps by category (Windows Marketplace for Mobile) (EoY 2010) 
Share of total apps and top100 apps by category (Palm App Catalog)/nSmartphone application market: current status and forecast 
Smartphone application store launches in 2007-2010 
Number of smartphone application Stores (2007 – 2010) 
Number of applications published on market places (2007-2010) 
Application store shares of total application downloads EOY 2010 
Change in average paid application price per platform during 2010 
Smartphone applications market size (2007-2010). 
Growth of application downloads number (paid and free) and installed base of application shoppers (2007-2010)
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