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Tourism Promotion Area (TPA)

Tourism Promotion Area (TPA). a flat fee charged on the room folio of guests within the collection area a fund base protected by law to be dedicated to tourism marketing activities ONLY Where else is there a TPA? several competing destinations currently employ TPA funding including: Spokane

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Tourism Promotion Area (TPA)

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  1. Tourism Promotion Area (TPA) • a flat fee charged on the room folio of guests within the collection area • a fund base protected by law to be dedicated to tourism marketing activities ONLY • Where else is there a TPA? • several competing destinations currently employ TPA funding including: • Spokane • Tri-Cities • Yakima • Clark County • Wenatchee • planned for several other Washington jurisdictions What is a TPA? Why would we want a TPA? CONTROL OVER HOW FUNDS ARE SPENT TPA funds spent on marketing activities are subject to recommendation and endorsement by a TPA Commission run by hoteliers TPA comes with a “Sunset Clause” putting power in the hands of the lodging industry, and prohibiting alternate or unintended use of the funds by government COMPETITIVE EQUALIZING Currently main destination marketing competitors to Pierce County are funded at 2-3.5 times the level of the Regional CVB • How is the TPA Commission formed? • The TPA Commission will be elected by the members of the Pierce County Lodging Association to make annual recommendations on TPA allocation for regional marketing programs. How Much Will it Cost? Paid by the visitor, a TPA is levied at varying amounts, depending on the property location and anticipated level of benefit. The TPA costs local taxpayers NOTHING. Below is the anticipated rate per occupied room night: Who Collects a TPA? • TPA assessments are collected at properties with 40 rooms or more within the promotion area • Pierce County TPA funds would flow through the Pierce County Council to the designated marketing organizations.

  2. Tourism Promotion Area (TPA)Potential Benefits Increased Visitor Spending and Occupied Room Nights through: Pierce County’s Tourism Industry already contributes: 4.65 Million Visitors who spend $887 Million annually 10,910 jobs $18.9 Million in local tax receipts How much more impact would there be if our Destination Marketing Organizations were funded at competitive levels? • New Regional Sales & Marketing Programs: • smaller meetings & events • multi-property meetings & events • Canadian market development • packaging with direct sales opportunities • niche markets including urban, adventure, cultural, sports, incentive and geotourism • group tour product development • FAM tours for targeted customers • aggressive PR programs including press/travel writer tours and coverage • sporting event marketing enhancement www.piercecountylodgingassociation.wordpress.com

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