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R&G Company Profile. Company History. Developed from an aerospace company, owned by current Chairman, Richard Taylor. Hired Simon Hughes from Yamaha Europe in 2002 to take the business forward.
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Company History Developed from an aerospace company, owned by current Chairman, Richard Taylor. Hired Simon Hughes from Yamaha Europe in 2002 to take the business forward. With new staff / strategy, grew the business from $70,000 in 2002 to an expected turnover of $8,000,000 in 2014
What R&G do R&G design, market and supply innovative and useful bolt-on accessories for powered two-wheelers, with particular emphasis on crash protection and styling. We use our huge and growing international network of distributors and dealers to promote the brand name with products which look good and enhance / protect bikes.
Milestones 1999 Company formed. 2002 Key staff hired, sales coverage for whole of UK. Attended first overseas show in Holland. 2003 Aerospace arm closed for total focus on R&G. 2005 Opened 1000th trade account in U.K. 2006 World’s 1st insurance-approved bike crash protection. 2009 Runner-up for “Best Product” in British Dealer News awards. 2010 Won “Best Product” in British Dealer News awards. 2012 Reached 50:50 domestic/export sales ratio, selling in more than 40 countries. 2013 Runner-up for British Dealer News Aftermarket Brand of the Year Award. / Gained AMA approval on our range of Engine Case Covers 2014 Gained BSB (British Superbike Championship) Official Supplier status / Will reach $8m turnover this year
Mission Statement R&G’s mission is to remain the world’s number one brand for motorcycle crash protection, with all key routes to market covered, offering innovation and being first to market.
Goals and Objectives Reinforcing our emerging status as the global reference brand for our product sector. To align our product offering even more closely with individual markets’ tastes. To expand the R&G name into other relevant spheres, such as ATV, scooter and jetski markets.
Statistics / Markets 35% of R&G turnover is in our home market. Export sales become ever more important and we have more than 12,000 sales outlets worldwide in 40+ countries. We are now the leading brand in countries where there was previously a home-grown market leader. France, Belgium for example.
Business Model R&G attend shows worldwide, in order to reach both trade customers and consumers. With six sales agents and a UK sales manager, we supply 1500 outlets in the UK, 500 of whom stock a full display of our products. With in-house CAD design capability, we quickly identify opportunities and bring them to market faster than our competitors or the major bike manufacturers.
Business Model (cont.) We supply 95%+ of goods on the day that customers place orders. We strive to be a “one-stop supplier” for crash protection and key styling parts for motorcycles. Identifying market trends and devising new product lines to maximise our potential. Being first to market for new bikes is a top KPI for us. We have relationships with race teams as well as BMW, Ducati and Honda – meaning we have access to bikes well before the dealers get them!
Product Performance R&G are the first and only company in the world to have received insurance accreditation for motorcycle crash protection R&G were awarded “Best Aftermarket Product” at the prestigious 2010 British Dealer News Awards
Sponsorship Since day one we have supported racing at all levels and used it to promote and develop our products. Some US names who are using / have used our products: Tommy Aquino, Jake Dolan, California Superbike School, Dystany Spurlock. Teach McNeil. Our products are used in British, French and Australian Superbikes, as well as World Endurance and at the Isle of Man TT and North West 200. In 2009 we were headline sponsor of the R&G Suzuki GSX-R Trophy, where we developed our Engine Case Covers. In 2014 we are co-headline sponsor of the TriStar R&G Triple Challenge – a one-bike series in the UK, where all riders use Daytona 675s.
