newmediamarkets

1. www.newmediamarkets.net …combining media and technology to work for your business by Kent McAllister

2. Market • A few vendors have attempted to serve the healthcare/medical market with video-based offerings* • www.AccentHealth.com • www.MDKiosk.com • www.WaitingRoomTheater.com • www.viddler.com • others • Pricing consistently starts at $100 - $300/month plus setup fees of $100’s to $1,000’s *the distinction between video and digital signage applications continues to narrow, as technology capabilities improve

3. Background • Digital signage has historically been out of reach for most businesses • Capital intense • Content management challenges • Technical • Financial • Limited and generic content • Inflexible • One or more of these limitations exist with most video and digital signage offerings available in the market today

4. Purpose • Improve customer waiting-room experience • Reduce perception of “wait time” • Provide information of interest • Educational • Entertainment • Promote business • Educate customers on available products and services • Provide value-propositions • Providers (certifications, qualifications, etc.) • Select services Conclusion: Help your customers – Help your business

5. www.newmediamarkets.net • A new approach, relying on aggregate sponsorship revenues to fund 100% of deployment of: • Flat Screen Technology • Media Player Technology • Content Management System Licensing • Content Management labor • Content Licensing • Custom Video services • Filming • Editing • All installation services and maintenance • Sponsorship content is comparable to broadcast television as a percentage of total content

6. Pricing • With minimal traffic (viewers per month) thresholds • No setup fees • No installation fees • No ongoing license or maintenance expenses • No video filming or editing expenses (for initial ‘basic’ promotion video)* • Sliding scale applies when traffic is below minimums • Three year commitment *enhanced promotional video content is available at standard rates

7. Impact • Video Loops have been reported to reduce patient perceived wait time by 15% • Waiting room videos enjoy ten times the eye contact of static signage • Video presentations played continuously in the waiting room can be very helpful in parents’ education* Conclusion: Customers like video! *study of pediatric patient and family satisfaction

8. Quality www.newmediamarkets.net is committed to producing and providing commercial grade quality video content • NBC and affiliates • Hamilton Productions

9. NBC

10. NBC

11. NBC Healthology, Inc is an NBC production affiliate

12. Hamilton Productions Promotional video production for The Global Orphan Project, a 501(c)3 organization serving orphans around the world

13. Hamilton Productions Commercials aired on nationally syndicated cable TV outlets

14. Content Management • Video library of ~2,000 NBC video clips • 800 “evergreen” and 1,200 regularly updated • Weekly consumer-interest content updates included in the base offering • All sponsorship content previewed to ensure propriety and no conflicts with client business • Remote management – all distribution via high-speed internet on mutually agreeable schedule

15. Questions …combining media and technology to work for your business