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Unveiling Nigeria's Advertising Industry: Insights into Business Practices in Africa

Discover the dynamics of Nigeria's advertising sector and its implications for business in Africa. Delve into market segmentation factors and how they influence consumer behavior. Explore the connection between advertisements and societal values. Learn from the Mad Men of Nigeria's ad world.

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Unveiling Nigeria's Advertising Industry: Insights into Business Practices in Africa

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Presentation Transcript

  1. Nigeria’s Mad Men: What Adds Say About doing Business in Africa’s Most Populous Country

  2. “You can tell the ideals of a nation by its advertisements”

  3. Advertising “The activity or profession of producing information for promoting the sale of commercial products”

  4. Segmentation of market by- • Demographic factors: Factors that consider characteristics of the human population within a certain area or region • Psychographic factors: Factors that consider the emotions and lifestyles of the consumer • Geographic factors: The geographic location of customers may have implications for segmentation • Socio-economic factors: Dividing the population into segments based on incomes and social class

  5. Citation "Advertising in Africa: Nigeria's Mad Men." The Economist.com. The Economist Newspaper Limited, 28 Apr. 2011. Web. 30 Apr. 2011.  http://www.businessdictionary.com/

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