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Digital Marketing Funnel- Ap Web World

Follow proper strategy with a digital marketing funnel and grow your brand. Ap web world is one of the leading digital marketing company in India that serves every means of brand management, higher ranking in google search console, technical problems and many other marketing terms

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Digital Marketing Funnel- Ap Web World

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  1. Concept of Digital Marketing Funnel Ap Web World- leading Digital Marketing Company In India

  2. What is Digital Marketing Funnel? Digital Marketing Funnel is a series of channel which defines the overall journey of the buyer and the relationship with your brand.

  3. Evaluating Your Customers Buying Journey

  4. Digital Marketing Channels Middle Of The Funnel Content readers Lead generation Bottom of the Funnel Prospects Targeting Re- Targeting Top of the Funnel Awareness Gaining Visitors

  5. Top of the Funnel - Explained The recognition of your brand begins from this stage of the marketing funnel where your visitors come across your brand. This could be either through: • SEO- When the visitor search for a relevant keyword related to your brand or the keyword for which your website is ranking in google search, makes the visitor click on the link. • Social Media Marketing- They came across through an ad or a post and clicked on the site shared. • Pay Per Click Advertising- Online advertisement on Google's network, Facebook ads or any other social media ad.

  6. Middle of the Funnel At this point people are aware of their need and they start to consider to your product or brand and are interested in building a relationship with you. These visitors are considered to be the valuable ones who have opted in by providing their contact details, subscribed to your newsletter and receive updates from you. The middle funnel is considered to be the crucial stage in digital marketing funnel as it connects both top funnel and the bottom funnel.

  7. Bottom of the Funnel After you have attracted a number of leads its time for you to work on lead conversion at this stage through: • Email Marketing • Remarketing • Retargeting Strategies you need to apply for using this points correctly: • Discounted Coupons • Free Trials • Online Consultation

  8. How to measure Digital Marketing Funnel The basic tool to analyze the performance your digital marketing funnel would be Google Analytics. This tool allows you to analyze the data of your visitors at every stage making your task a lot easier as Google Analytics help you measure at which point your leads are getting converted to or which part of your webpage is attracting more visitors. You can also measure the gaps in your funnel and take a necessary step accordingly.

  9. Thank you. For more information, Contact Us Ap Web World Visit: www.apwebworld.com E-mail: info@apwebworld.com

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