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The Fascinating History and Naming Journey of Fanta

In 1941, during World War II, the Coca-Cola syrup supply to Germany was interrupted, leading to the creation of a new soda by the German Coca-Cola factory. They had to invent a distinct beverage and, crucially, find a name that evoked its unique flavor. Thus, the name “Fanta” was born, inspired by the word "fantasy," echoing the call for creative thought. This label highlights the importance of brand identity in product marketing, allowing for the imaginative crafting of names that capture the essence and enjoyment of beverages.

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The Fascinating History and Naming Journey of Fanta

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  1. WALT: developing a name for a drink label

  2. The history of fanta In 1941, the Americans decided to fight in the war During world war two... As the syrup that made coca cola was made in America.... Adolf Hitler and his Nazi party .... were supported by coca cola They stopped sending it to Germany

  3. The German coca cola factory, invented a new drink But they had to think up a new name, because it tasted different . “think of a name!” the boss said, “and use as much Fantasy as you can!” FANTA SY

  4. (WILF – What I am looking for): make up a company name & make up a product name (homework)

  5. Sometimes you can create a name by playing around with a word or name TREBOR T R E B O R

  6. Or, you could only use part of a word Fantasy = Fanta Mr Ward = Mwar “Fun drink to have” = F.D.T.H. (the first letter of each word) Or fudrtha the first 2 letters of each word Or nita (every 3rd letter)

  7. A different language can be used The old Latin word for “water “ is “AQUA” The French word for “beautiful” is “Belle” The Spanish word for “monkey” is “mono”

  8. (WILF – What I am looking for): make up a company name & make up a product name (homework) ROBERT = TREBOR Mr Ward = Mwar Fantasy = Fanta “Fun drink to have” = F.D.T.H. (the first letter of each word) Or fudrtha (the first 2 letters of each word) Or nita (every 3rd letter) A different language can be used Targets to achieve Must have name, Should have a meaning, Could have a logo French old Latin Spanish Can use the internet to find English to other language “ TRANSLATORS ” like http://babelfish.altavista.com/

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