SALES LETTER

1. 2 May 2014 SALES LETTER Members of the group: • MOH. DODI ARDIYANSAH 7312312036 (MODERATOR) • WAWAN KURNIAWAN 7312312016 (PRESENTER 1) • TRI GANANG WIJAYANTO 7312312006 (PRESENTER 2) • EKO YULISTIYANTO 7312312015 (ANSWERER)

2. Sales letter is a letter to present a products to visitors as possible so they decide to buy the product. Or the aim of all business is to sell goods and services and earn profits. DEFINITION

3. Purpose • To introduce and sell the product or service of a company • To attract customers by listing the benefits or advantages of the product • To persuade readers to buy • To get patronage and goodwill

4. TYPES There are 7 Types Of Sales Letter : • Introductory Sales Letters • Product Update Sales Letters • Selling Incentive Sales Letters • Thank You Sales Letters • Holiday Sales Letters • Company Celebration Sales Letters • We Miss You Sales Letters

5. Parts Of Sales Letter • Attract Attention The first part of a sales letter should draw the attention of readers, So be sure to attract the attention of the readers at the beginning of your sales letter. Examples :- Have you notice that the wet season ?- Rain may endanger your health.- Do you sleep well every night ?

6. Cause Of Desire The second part of a sales letter is to cause desire. You want the reader to have what you want to sell. The best way to do this is by giving them what you want to sell on an emotional level. Example : - Just take a glass of hot ovaltine before you go to bed, and awake in the morning refreshed after a night deep sound sleep.

7. Conviction If the letter shows logically, clearly and fairly that the goods offered will satisfy important purposes in the prospect's life or business, and if it tells convincingly about the economy of the purchase. Example : - “Pembangunan” has more readers than any other magazine in Indonesia. It has three million and a half readers every two weeks.

8. Action/Do Act The last part of a sales letter is a call to action. This means that you want to create a sense of urgency. You must tell them why they should buy immediately. Example : - Sign nothing, pay no postage. Just post the enclosed card and we will sent you a free sample at once.

9. The Common Phrases Used In The Sales LetterFormal Letter Structure: Basic Structure • First Paragraph The first paragraph of formal letters should include an introduction to the purpose of the letter. • Body Paragraphs • The second and following paragraphs should provide the main information of the letter, and build on the main purpose in the introductory first paragraph. • Final Paragraph • The final paragraph should shortly summarize the intent of the formal letter and end with some call to action.

10. JAN PETERZOON COEN Co. 5400 Grenville StrataDen Hag, Nederland Heading Example Full Block Style Heading Example Full Block Style Date Date February 28, 2010Herman Willem DaendelsTobias Asserlaan 82517 KC Den HaagNederlandDear Mr. Daendels:(Attract the readers attention)Do you need new wood furniture for your home? Do you have difficulties in selecting type, color, or design of furniture for your home? (Arouse the readers desire and convince the reader)If so, it is time for you to browse our catalogue. In our newest catalogue enclosed, you can find wood furniture on dressers, nightstands, beds and other wood furniture pieces. All furniture we production are warm and comforting in design and appeal. Now we are introducing “JAN PETERZOON COEN Co.”, your source for quality home furnishings delivered fast. Our giant furniture site features a huge selection of accent furniture, bathroom furniture, bedroom furniture, dining room furniture, living room furniture, kids furniture, baby furniture, children's furniture, bunk beds and more.  (Request to take an action)See our catalogue enclosed and study the detail price of our product. If you decide to accept our offer, give us a call at: 7887 6666 or visit our website: www.janpeterzooncoen.com.Sincerely yours, Jan PeterzoonCoenMarketing Manager Inside address Inside Address Salutation Salutation First paragraph First Paragraph Second paragraph Second Paragraph Final paragraph JAN PETERZOON COEN Co. 5400 Grenville StrataDen Hag, Nederland Final Paragraph February 28, 2010Herman Willem DaendelsTobias Asserlaan 82517 KC Den HaagNederlandDear Mr. Daendels:(Attract the readers attention)Do you need new wood furniture for your home? Do you have difficulties in selecting type, color, or design of furniture for your home? (Arouse the readers desire and convince the reader)If so, it is time for you to browse our catalogue. In our newest catalogue enclosed, you can find wood furniture on dressers, nightstands, beds and other wood furniture pieces. All furnitures we production are warm and comforting in design and appeal. Now we are introducing “JAN PETERZOON COEN Co.”, your source for quality home furnishings delivered fast. Our giant furniture site features a huge selection of accent furniture, bathroom furniture, bedroom furniture, dining room furniture, living room furniture, kids furniture, baby furniture, children's furniture, bunk beds and more.  (Request to take an action)See our catalogue enclosed and study the detail price of our product. If you decide to accept our offer, give us a call at: 7887 6666 or visit our website: www.janpeterzooncoen.com.Sincerely yours, Jan PeterzoonCoenMarketing Manager Complimentary Close Signature Signature Name Name

11. Summary • Sales Letter can be defined as a letter or sales copy. Its function is to present simultaneously sell the product or service.

12. Parts of body copy

13. Attentionquestions • Draw reader’s attention

14. Desire • What? • Definition

15. conviction • Benefit/ advantage • Giving special price/ discount/ gift

16. Actioncommand/ instruction • Just call us in this phone no. • Drop this form available in the ….to …. • Send us your order in ………….. • Visit our website soon

17. Inside address - salutation • Co. ltd = Dear Sir,

18. ` SEE YOU…