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ACER

ACER. Vicky Christy Sunny Danica. ACER. History. Put into strategies in USA. Establishing new division. 2002. 2000. 1976. 1987. By Stan Shin. Divided off PC. Established in Taiwan. Changed name to Acer. Incorporated as Wistorn Corporation. ACER. The types of PC. desktop.

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ACER

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  1. ACER Vicky Christy Sunny Danica

  2. ACER History Put into strategies in USA Establishing new division 2002 2000 1976 1987 By Stan Shin Divided off PC Established in Taiwan Changed name to Acer Incorporated as Wistorn Corporation

  3. ACER The types of PC desktop laptop Tablet PC Pocket PC netbook Ultra-Mobile PC

  4. ACER Industry Analysis

  5. AcerGlobal expansion&Challenge

  6. Global expansion Multi-Brand strategy Brands of Acer Inc: Major target Markets America • Advantages from Implement the multi-brand strategy worldwide • with differentiated multi-brand products to satisfy diverse customer and market segments. • Expand Acer Group’s global PC market share. • Maintain control and minimize operating expenses. Asia Europe

  7. Global expansion Acer in America • In 2007,Acer used $710 million to acquire Gateway. • Get experience from Gateway • Enjoy the Gateway’s market share

  8. Asia Global expansion Europe • In china, Acer ranks No.2 in terms of sales incoming. • Acer via sponsors series of sports events to improve brand recognition • In 2008, Acer announced it had acquire 75% stakes of Packard Bell. • At same year, Acer has 38.9% growth for sale, the 15.7% of market share growth

  9. Challenge • Highly competitive , many competitors such as HP, Lenovo, TOSHIBA, Dell, Apple • Economic crisis & PC market shrink • The period of computer industry update is becoming shorter and shorter-----quickly as computer obsolete and depreciation • Keep innovation

  10. SWOT Analysis ACER Weakness Strength Opportunity Threat

  11. T1 O1 • Economic recession • Many competitors all over the world O2 T2 • Mainland China market • Substitute products

  12. HP R&D capabilities Competitors Dell Direct business model Lenovo Perfect and efficient service Good performance in Chinese market

  13. ACER Improving its online service Customizing their products Scale economy and effective shipping Short-term Recommendation

  14. ACER Long-term Recommendation Seek long-term partnership Be more innovative Develop green technology

  15. Achievement Conclusion Acer is the second largest PC manufacture. Acer has expanded to Europe, North America, Latin America, and Africa. Acer has successfully sponsored Vancouver 2010 Olympic Winter Games

  16. Problems Conclusion Acer is regarded as low-end products. E-waste The fast speed of new generation.

  17. Future trend Conclusion People will favor to smaller products with many new functions. The price of PC will be lower and lower.

  18. Conclusion Future outlook Acer should adopt multiple price strategy. Acer should cut off some of its brands. Acer should be more innovative.

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