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Jeanne Kelly Executive Director Encore Creativity for Older Adults June 14, 2012

Encore. Creativity for Older Adults. Jeanne Kelly Executive Director Encore Creativity for Older Adults June 14, 2012. “Old age ain’t for sissies!” - Bette Davis. September, 2001. Gene Cohen, MD, PhD Director Center on Aging and Humanities George Washington University.

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Jeanne Kelly Executive Director Encore Creativity for Older Adults June 14, 2012

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  1. Encore Creativity for Older Adults Jeanne Kelly Executive Director Encore Creativity for Older Adults June 14, 2012

  2. “Old age ain’t for sissies!” - Bette Davis

  3. September, 2001 Gene Cohen, MD, PhD Director Center on Aging and Humanities George Washington University Jeanne Kelly Executive Director Arlington, VA Campus Levine School of Music Director Senior Singers Chorale

  4. April, 2006: Creativity and Aging Study Report Participants Had: (A) Better health, fewer doctor visits, and less medication usage (B) More positive responses on the mental health measures (C) More involvement in overall activities

  5. June, 2007: Encore Creativity for Older Adults Established The mission of Encore Creativity for Older Adults is to enhance the quality of life of older adults by offering participation in professionally directed creative arts programs at minimal to no cost. Encore Chorale’s First Holiday Concert December 2007

  6. Encore’s Business Model PARTNER NETWORK CUSTOMER RELATIONSHIP INFRASTRUCTURE CUSTOMER OFFER CORE CAPABILITIES TARGET CUSTOMER • Host facilities/ organizations: • County gov’t facilities • Educational institutions • Older adult communities Highly personal relationship between customers and program directors. Frequent interpersonal communications VALUE PROPOSITION • Ability to teach/ direct creative arts programs • Business administration • Public relations • Financial management • Development / fund raising • Adults over the age of 55. • Generally above average education • Experience level in art form varies Provide opportunities to older adults to participate in professionally directed creative arts programs at minimal to no cost. DISTRIBUTION CHANNEL Key Resources • Direct interaction during program execution • Web site • Email • Press releases/ news articles • Professional instructors / directors • Suitable facilities • Participant tuition • Special Program revenue • Individual & corporate donations • Gov’t/foundation grants • Prof/Admin salaries • Contractor services • Communications • Supplies COST STRUCTURE REVENUE STREAMS FINANCE

  7. Older Adults: A Growing Population 55 million people in the U.S. are over 55 years of age and 34 million are over 65 years old - and that figure will double by 2030.

  8. What is Important to Older Adults? Encore Offers

  9. Older Adult Choruses: Key Considerations - Location • Need engaged partner – not just a “space provider” • Accessibility • Parking • Building • Lighting • Restrooms • Chairs – at least some with arms • Performance Space • Quality • Accessibility • Stage Lighting • Option to Sit

  10. Older Adult Choruses: Key Considerations - Singers • No auditions! • PROFESSIONAL Conductor • Suitable Repertoire • Challenging • Enjoyable • Appropriate for Audience • Large Print Music • Vocalizes/Exercise • No Personal Criticism • “Buddy System” • Professional Accompanist • Start/End Rehearsals on a High Note • Rehearsal CDs

  11. Encore Chorale Locations Maryland (6) Virginia (5) Washington, DC (1) Ohio (1)

  12. Summer Institute – Chautauqua Institution

  13. Summer Institute – St. Mary’s College of Maryland

  14. Singing at Sea

  15. Join Us! • Encore has received a grant from the MetLife Foundation, administered by the National Guild for Community Schools of the Arts, to help us expand into a national program. • Encore has developed an Affiliate Program to facilitate expansion. Key elements of the Affiliate Program: • Comprehensive “How To” Handbook • Consultation Support • Music Lending Library / Repertoire Guidance • Web Site • Non-Profit/Grant Support • Written Agreement • Modest Cost

  16. Thank You!

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