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Innovative Strategies for Expanding Dutch Mill's Direct Sales Through Men Empowerment

Dutch Mill Co. Ltd. employs groundbreaking strategies to enhance its direct sales model by promoting the image of "Dutchie Boy and Dutch Milk Girl." The initiative focuses on recruiting men in six pilot provinces and retraining milk agents for double territory occupancy. Gender-balanced teams work in pairs to cover more territory. Revised commission and bonus systems are designed to motivate sales teams, while investments in logistics and local advertising channels expand customer bases, including convenience stores and hotels. This comprehensive approach aims to maintain premium pricing while adding value to their products.

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Innovative Strategies for Expanding Dutch Mill's Direct Sales Through Men Empowerment

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  1. A creative process(Smart Strategies)

  2. Let men sell milk A break through strategy of Dutch Mill Co. Ltd.

  3. Learning & Growth • Promote image of “Dutchie Boy and Dutch Milk Girl” • Recruit men to join direct sale force in 6 pilot provinces • Retrain milk agents on buddy direct sale team on “ double territory occupancy” • Train direct sale force to work in pair.

  4. Operations/ Process • Change from single territory occupancy to double expanded territory occupancy • Gender balanced team • Revise commission & bonus system to encourage sale team to cover more customers • Create a team bonus on top on individual performance bonus

  5. Finance • Promote Smart Direct Sale Agent Program • Young Entrepreneurs • Young Investors • Invest in Logistics and customer services • Buy more local advertisement channels

  6. Customers • Expand customer-based of direct sale to include: • Convenience Stores • Construction Sites • Hotels, Motels • Night Clubs • Dutchie Boy and Dutch Mill Girl Road Show • Maintain premium price but add values to products

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