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What is rural sanitation marketing?

What is rural sanitation marketing?. Day 1 – Morning session. RURAL SANITATION MARKETING. IS NOT… Training masons on how to construct and sell cement slabs A reduction in the standards of construction for chimbudzi A solution that can be applied in the same way in different places.

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What is rural sanitation marketing?

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  1. What is rural sanitation marketing? Day 1 – Morning session

  2. RURAL SANITATION MARKETING IS NOT… • Training masons on how to construct and sell cement slabs • A reduction in the standards of construction for chimbudzi • A solution that can be applied in the same way in different places

  3. RURAL SANITATION MARKETING IS… • A methodology that puts the customer first – market research • An approach that allows the customer to identify their needs and preferences – human centered design • An approach that uses the six P’s to develop an integrated, social marketing strategy • An exciting and dynamic mechanism that can help attain the goals of the ODF Strategy by 2015

  4. SIX P’S OF SOCIAL MARKETING

  5. OBSERVATION AND STORIES HEAR CREATE DELIVER

  6. OBSERVATIONS AND STORIES

  7. THEMES AND OPPORTUNITIES

  8. CONSTRAINTS TO NOT HAVING A CHIMBUDZIHAS A DEEPER STORY…

  9. THEMES AND OPPORTUNITIES • PRODUCT FAILURE “We are tired of rebuilding, we just dig and it collapses time and time again during the rainy season” Female interviewee, Mangochi • Improved social status in the village “People know you have a chimbudzi, so when they talk about people sneaking into their chimbudzi you can relax as you know that are not complaining about your family” Male interviewee, Dowa • Respect when visited by guests “It is not good when a visitor comes to my house. I have to ask my neighbour to use their chimbudzi and then they talk for a long time about why I don’t have my own” Female interviewee, Mangochi • Privacy and convenience “We are running out of bush, where can I go to hide?” Female interviewee, Nkhata Bay

  10. LOCAL SOLUTIONS

  11. LOCAL SOLUTIONS

  12. LOW-COST SOLUTIONS

  13. LOCALLY AVAILABLE SOLUTIONS

  14. PROTOTYPES

  15. PROTOTYPES – SANDY SOILS

  16. PROTOTYPES – SANDY SOILS

  17. PROTOTYPES – CLAY SOILS

  18. IMPLEMENTATION PLAN

  19. OVER TO YOU! • BUSINESS MODEL PLANNING • MINI-PILOT PROGRAMMING • PROMOTIONAL CAMPAIGN • NETWORKING AND SHARING

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