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Introduction to SMART and its participation in the London Region Apprenticeship Campaign Public Sector Campaign Manager

Introduction to SMART and its participation in the London Region Apprenticeship Campaign Public Sector Campaign Manager – David Pendleton LSC Team Manager – Katie Stubbs. Topics To Cover. Introduction to SMART Experience working within the Public Sector Experience in the LSC London Region

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Introduction to SMART and its participation in the London Region Apprenticeship Campaign Public Sector Campaign Manager

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  1. Introduction to SMART and its participation in the London Region Apprenticeship Campaign Public Sector Campaign Manager – David Pendleton LSC Team Manager – Katie Stubbs

  2. Topics To Cover • Introduction to SMART • Experience working within the Public Sector • Experience in the LSC London Region • Campaign objectives, target audience, messages and benefits • SMART campaign delivery • Demonstration of the Extranet CRM System

  3. SMART HOME • Europa House

  4. SMART Background • Founded 1996 in Cheshire • Telemarketing company specialising in B2B appointment setting and lead generation for the private and public sectors • 70 employees with wide Industry experience and background • Extensive Public Sector, Industrial and Commercial sector experience, including; • Manufacturing & Engineering • Pharmaceuticals • Technology • Transport & Logistics • Telecommunications • Business Administration & Finance • Health & Care • Construction • Education • Retail • Food & Drink • Hospitality

  5. Telford College SMART - Public Sector Experience …national in scope

  6. SMART - LSC Coverage Greater Manchester Greater Merseyside Lancashire Cumbria East Midlands Cheshire & Warrington London Central London West London North London South London East Essex Black Country Staffordshire Birmingham & Solihull Herefordshire & Worcestershire Shropshire Yorkshire & Humberside Derbyshire SMART LSC projects

  7. Your team at SMART

  8. Examples of SMART campaign experience in the LSC London Region

  9. Conclusion • Before I move on to discuss SMARTs role in the Apprenticeship campaign are there any questions?

  10. Campaign Objectives • Increase awareness of Apprenticeships to key sectors in London. • Generate 200 learner starts by end of November 2008. • Generate 1200 Apprenticeship leads c.60 leads per week, to be attended by the Apprenticeship Campaign Team.

  11. Target Audience • Business size 2-249 employees • DM Contact: Managing Director / Human Resources Director / Recruitment Lead • Target sectors (based on available provision of training): • Built Environment / Construction • Active Leisure • Retail • Hospitality & Catering

  12. Key Messages • Productivity – Apprentices improve long term productivity of business • Loyalty – Apprentices stay with businesses longer and give greater commitment • Quality – Apprentices help bring a fresh approach to an organisation; learning from ‘grass roots’ specific to a business

  13. Key Benefits • Increases productivity and business performance • Demonstrates long term commitment to employees and customers in workforce development • Flexibility to train individuals around the needs of a business • Generate new employees that fit the skills a business needs for now and the future

  14. Campaign Delivery • Develop Extranet to enable data capture (Copy of fields provided) • Source and validate data • Write sector specific scripts and DM material (copies provided) • Fulfil DM • Follow-up calls to employers • Establish apprenticeship or other training needs • Appointment generation and confirmation • Lead tracking

  15. Progress To Date • Extranet up and running • Validated data • Sorted by local LSC and sector • Estimated the percentage of companies employing apprentices in each sector • Fulfilled first DM to previous contacts and to hairdressing • Commenced lead generation calls

  16. Estimated Percentage of Apprentices by Sector

  17. Conclusion • Before I move on to demonstrate the Extranet are there any questions?

  18. SMARTYour proven partner for the success of the London Region Apprenticeship Campaign Thank you David Pendleton - Public Sector Campaign Manager Mobile 07903 916491 Office 01270 503054 Katie Stubbs - LSC Team Manager Office DDI 01270 503021

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