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Social Media Marketing Twitter & Facebook PowerPoint Presentation
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Social Media Marketing Twitter & Facebook

Social Media Marketing Twitter & Facebook

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Social Media Marketing Twitter & Facebook

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Presentation Transcript

  1. Social Media Marketing Twitter & Facebook • Your market is already on Twitter and Facebook, you need to be there too.

  2. The Big Picture • All started many years ago with a website, an 24/7 online brochure. • Customers to your website, learn about your business, what service you provide, can get contact information, contact you. • Google, Yola, Yahoo, Intuit.

  3. Publicize Your Website • Put your URL (web address) on your business card, put on your display ads. • Directory Listings: Industry Association, other company like yours. • Search Engine Optimization (SEO): First or second page of search engines, Google, Bing, Yahoo. • Paid search results. • Banner ads. • Drive traffic to your website.

  4. Blog • Blog can replace your website. • Most of the time supplement to your website. • Respond – 2 way communications. • You can publish an article, customer can reply. • Customer feels like they can interact, provide input. • Example: WordPress

  5. Social Network • Brand as a community member. • Interacting, sharing pictures, sharing movies. • Market, promote, provide customer service. • You just need online access, and an email. • Fast-growing • Easy to get started • Integrate together • Business-friendly • FREE

  6. Twitter • Microblog – 140 characters • Post a link to movies or pictures. • Simple • Public • One-to-many • Fans are followers • Re-twitting – all of their fans gets your message as well

  7. Facebook • Not limited to 140 characters • Your can do more with Facebook • Personal accounts and Business accounts are separate. • “Like” button – Fans • Share – Repost to personal friends

  8. SEO • Search Engine Optimization • Algorithms: unique per search engines • Architecture • Content • Linking • Keyphrase etc. • Description + Location or region = optimized keyphrase

  9. Display Ads • www.iab.net • http://Facebook.com/advertising • Display ad options • Impression, how many ads are view • CPC, cost per click • Ppc, Pay per click • CPA, cost per action • CPL, cost per lead

  10. Seach Engine Marketing - Local • Local Search Engines • Google, Yahoo, Bing • Submit business to search engine, verification phone number • For Free • Out of sight, out of mind