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FRESH CONNECT Your Fresh Produce Marketing Solution

FRESH CONNECT Your Fresh Produce Marketing Solution. Andrew H. Siegel, President 312 670 7879. FRESH CONNECT. Vision

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FRESH CONNECT Your Fresh Produce Marketing Solution

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  1. FRESH CONNECTYour Fresh Produce Marketing Solution Andrew H. Siegel, President 312 670 7879

  2. FRESH CONNECT • Vision • FRESH CONNECT… provides premier marketing, sales, opportunity management and grower representation which directly connects the fresh produce industry to foodservice marketing channels. • Mission • To constantly provide our principals with superior customer service, outstanding sales representation, rapid and thorough feedback that meets or exceeds their expectations and adds premium value to their organization. • Philosophy • At FRESH CONNECT our team dedicates themselves to meet all challenges, present new growth opportunities and to continue to represent our products with honesty, integrity, and innovation thereby putting our growers in the best possible position within the foodservice market.

  3. FRESH CONNECTWhat we do… • Develop Marketing and Sales strategies • Launch business with foodservice for the grower, packer, and shipper community • Provides complete ongoing sales representation.

  4. Strategies utilized by FRESH CONNECT • Headquarter calls to national and regional foodservice operators. • Headquarter calls to food manufacturers and major ingredient buyers. • Direct foodservice enduser calls. • Headquarter and store service calls to “club type” stores.

  5. FRESH CONNECTConsultation and Development Strategies • Consultation and product development with Research & Development departments • Product placement research • Product development training

  6. FRESH CONNECTMarketing Campaign Strategies • Develop complete marketing strategy and plan for companies • Develop individual product marketing campaigns • Develop product placement strategies • Product specific recipe development by our team of consulting chefs to support menu placement for product utilizations • Develop and create new product utilizations with all types of users

  7. FRESH CONNECTSTRATEGIES for marketing materials • Develop marketing materials • Review existing marketing materials • Develop customer specific point of sale materials • Execute and manage marketing material production • Propose and manage marketing materials budget • Develop product marketing materials

  8. FRESH CONNECTSTRATEGIES to develop relationships • Represent products at national and regional foodservice shows and also participate and develop relationships at conferences in the following areas: • Foodservice • School • Catering • Healthcare

  9. McDonald’s Burger King Outback Steakhouse Darden Restaurants Walt Disney Companies Sky Chef Denny’s Wendy’s Sysco US Foods Fresh Point Markon Independent Foodservice Distributors All the top distributors To name a few FRESH CONNECTConnections

  10. FRESH CONNECTSales Strategies SALES REPRESENTATION • Foodservice Broadliners • Distribution centers • Weekly, Monthly, Quarterly or whatever is required

  11. Support services for the distributor community will include: Product Presentations Sales training sales meeting presentations promotion planning management, end user direct calls “ride alongs” sale’s campaign development other support that will grow and develop business with foodservice clients Food shows FRESH CONNECTFull Support Strategies

  12. FRESH CONNECTStrategies to provide feedback • Provide electronic sales feedback (call reports) with complete information regarding products, pricing, competition, opportunities and follow-up steps on a daily, weekly basis to your sales desk, to your management and anyone else designated. • Provide timely industry feedback to assist principals in product development and current industry conditions and trends as they relate to your products.

  13. CONCLUSION • FRESH CONNECT offers a complete sales solution for the produce industry. We have begun to assemble a dedicated team of sales professionals that will offer a level of sales professionalism that has not been offered for the foodservice produce supplier in the past. With our consolidated non-competing shippers, we offer our services at a lower cost as they will be spread over a large group of principals.

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