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Introduction to CRA & how You can get Involved PowerPoint Presentation
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Introduction to CRA & how You can get Involved

Introduction to CRA & how You can get Involved

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Introduction to CRA & how You can get Involved

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  1. Introduction to CRA & how You can get Involved

  2. Synopsis This site reaches approximately 205,000+ unique U.S. people during events. The site is popular among a rather female, more educated, fairly wealthy, skewing older following.

  3. Demographics

  4. Social Media Topics All Things Food San Diego Restaurant week promotions & marketing Re-syndication of local food blogger content Recipes, Foods of the season (listing when specific vegetables, fruits, seafood, etc. come into season) Tips and seasonal ideas Restaurant specials and promotions

  5. Social Media Strategy • 20 – 50 Tweets Weekly • 10 – 20 Facebook Engagements Weekly • Followership Development • Data Mining Driven

  6. Send Us Content! • Specialty Menu Items for Restaurant Week • Seasonal Recipes • Contests • Wine / Cocktail Pairing • Events, Interesting Tips and Food Related Information

  7. Restaurant Week Re-design

  8. Customer Interaction Weekly SDRW emails to active list of 30,000+ local foodies Contest + Social Media Sharing / Messaging on Every Page

  9. Advertising Totals • Print Ads: 30 • Online:23 • Radio Spots: 1,560 • TV Spots: 241 • Billboards: 16 • Buses: 30 & 15 in North County

  10. PRINT PARTNERS

  11. RADIO/TV PARTNERS

  12. ONLINE/OUTDOOR PARTNERS

  13. RestaurantCheck Presenter Front Back

  14. Questions & Answers

  15. Thank you for coming!Don’t forget to update your restaurant’s profile!