1 / 21

Media Can Be Your Partner

Media Can Be Your Partner Make It Happen How Do I Grab Media Attention? YOU ARE HERE Partnering With the Media Use a variety of methods including Proclamations News releases Research Collateral Materials Editorials Video PSAs Newspaper supplements Preparing for Media & Public

arleen
Télécharger la présentation

Media Can Be Your Partner

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Media Can Be Your Partner Make It Happen

  2. How Do I Grab Media Attention? YOU ARE HERE

  3. Partnering With the Media Use a variety of methods including • Proclamations • News releases • Research • Collateral Materials • Editorials • Video PSAs • Newspaper supplements

  4. Preparing for Media & Public • What are your goals? • What is your key message? • What is your agenda? • If you don’t have one, create an one

  5. T H E T I M E O F Y O U Time Magazine Person of the Year Today’s media is about consumer interaction. The media look for consumer-driven content. Tools like the blogs, Youtube, MySpace bring together the small contributions of millions of people and make them matter.

  6. Approaching Media • Real life example • Victim turned advocate • Mover & Shaker • Give hard facts -New stats about local boating /potentials • Expert fills in the blanks -What to do about local issues

  7. Using Media News Releases • Link AWW to current community “hot topics” • Neighborhood Watch • Home Invasion • Burglary • Identity theft prevention

  8. Using Media Research Use research and statistics to grab attention • Perceptions of Crime fact sheet • AWW/DHS materials

  9. Using Media Collateral Materials • Encourage airtime for PSAs • Respond to local issues with radio PSA • Air TV on local access shows • Newspaper support for supplement • Protecting kids in cyberspace • Reprint one or more articles • Sponsor or find sponsor to reprint supplement

  10. Using Media Collateral Materials • Fliers • AWW flier • CGAUX recruiting materials • Websites • Report exciting ideas through CGAUX website • Write about AWW event progress for CGAUX publications

  11. Partner with Media Invite the media . . . • Follow local preparation for the AWW event • Film a visit by Coastie to local school • Record kids participating in an AWW poster contest • Winners can be announced at the event or later in the month

  12. Public Appearances

  13. Partner with Media Invite media to. . . • remote live broadcast from a MOM patrol or AWW carnival -Local weather personality • To host autograph signing booth at AWW carnival • Residents get to meet favorite personalities • Local radio to broadcast live from the event

  14. Partner with Media Offer Media . . . • VIP/keynote speaker interview • Interview with local Auxiliarist -Compelling story • Auxiliarists for AWW hotline segment during morning news show • Submit weekly AWW tips to local newspapers, television, and radio

  15. Partner with Media Offer Media . . . • Generate local public affairs contacts • Offer to be a guest on their show • Work with your affairs officer to suggest an angle for your leadership to appear on local media • Create your own AWW month PSA (national can help) • Work with local media to co-star and film at their studios • Link to AWW PSAs to websites • Local crime prevention show • Host an AWW spokesperson • Promote local programs that work and include AWW information

  16. Partner with Media Offer Media . . . • Chance to record one-of-a-kind event • Active Example – National Safe Boating Week activity with AWW emphasis • Show facilities – air and surface • Access to • Police Chief/sheriff • Local celebrity -Involve a local sports figure, actor, personality in your event • Story ideas for their blog • Track their blogs and write responses/share new information • Offer guest blog opportunity if you have your own blog

  17. B L O G S 51% of journalists read Blogs for story ideas.1 Description: A Blog is a user-generated and frequently updated online journal, displayed in reverse chronological order, with opportunity for Comment from other users. • Facts: • There are 54,000 new Blog posts every hour • The Blogosphere doubles approximately every 230 days • On Average, Blog users visit 77% more web sites than non-Blog users.2 1 http://www.editorsweblog.org/news/2005/08/us_51_of_journalists_use_blogs.php 2 http://technorati.com/weblog/2006/11/161.html

  18. B L O G R E A D E R S 39% Percent of online Americans that read Blogs. ( That’s 57 million people! ) http://www.pewinternet.org/PPF/r/186/report_display.asp

  19. M E D I A T R A F F I C 210% Growth in traffic to Blogs on Traditional Media websites. ( Only 9% growth in traffic to main page ) Nielsen//Net Ratings Press Release

  20. Partner With Media Get Creative with online media • YouTube Video • Create entertaining video about event • Create crime prevention tips videos • MySpace Page • Share stories about local event volunteers • Post pictures before and after the event

  21. Partner With Media Now . . . • What do you need from Public Affairs???? • Talking Points • Video News Release • Audio News Release • Editorials

More Related