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PRSA East Central District Overview Gretchen Fri, APR, Chair, PRSA ECD

Learn about the East Central District of PRSA, which serves six states and 17 chapters, providing leadership development, awards, and best practice sharing. Join us today!

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PRSA East Central District Overview Gretchen Fri, APR, Chair, PRSA ECD

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  1. PRSA East Central District OverviewGretchen Fri, APR, Chair, PRSA ECD

  2. What is a District and What Does it Do? PRSA’s more than 100 local Chapters are organized into 10 Districts and are an important element in chapter success • Provide a vital link between the local and national organization. • Provide district leadership involvement in national initiatives that benefit the chapters. • Help cultivate representatives who can take their passion and become involved at the national level. • Offers professional and leadership development at a regional and local level that complement national programs.

  3. PRSA District Map East CentralInd.Ky.Mich.OhioPa.*W.Va. Mid-AtlanticDel.D.C.Md.Pa.*Va. North PacificAlaskaCalif.*IdahoMont.Nev.*Ore.UtahWash.Tri-StateConn.*N.J.N.Y.* NortheastConn.*MaineMass.N.H.N.Y.*R.I.Vt. SunshineFla. SouthwestArk.Kan.La.N.M.Okla.TexasCalif.*Colo.HawaiiNev.* MidwestIll.IowaMinn.Mo.Neb.N.D.S.D.Wis.

  4. PRSA ECD Overview Six states, 17 chapters, nearly 3,000 members River Cities

  5. How Does PRSA ECD Serve Its Members? • Leadership QuickStart Conference • Awards, Honors • PRSA ECD Diamond Awards • PRSA ECD Platinum Award • Chapter Outreach and Best Practice Sharing • Leadership Continuum • National Nominating Committee Representation • National Assembly Representation • Chapter representation at the District and National level

  6. Leadership QuickStart Conference • Originally designed to help incoming chapter presidents have successful tenures. • Created, strengthened by ECD • Pre-cursor to National Leadership Rally; replicated by Districts around the country.  • Today, QuickStart is open to all chapter board officers as ECD extends its support to the chapter’s executive leadership team.

  7. ECD Leadership QuickStart Conference • Objective • Provide the latest thinking and best practices on membership development, programming, revenue generation, budget management, chapter management, leadership tips. • Provide an opportunity and create an atmosphere to network and share chapter management experiences with peers through open dialogue. • Provide an update directly from our national board representative, regional representative and a national PRSA staff member. • Measurement • Attendee surveys and responses. 2016 attendees shared some of these comments about last year’s conference: • I loved hearing ideas from other chapters and experiencing the shared enthusiasm. • Great day of "borrowing brilliance" and information sharing. • Chapter Attendance. Open to any chapter leader. Typically see approx. ¾ of chapters in attendance each year. We Want to see 100%!

  8. PRSA ECD Diamond Awards The 2017 Diamond Awards • ECD recognizes shining examples of public relations campaigns and tactics. • Open to any public relations professional, including members of the 17 chapters in the East Central District; Any nonmember whose place of business is within the district boundaries. • Hosted by Central Michigan PRSA! Would your Chapter like to host next year? • New judging platform – all online, ease of submission, ease of judging, poised for national awards submission!

  9. PRSA ECD Platinum Award The District’s highest individual honor, recognizing a member for outstanding: • PRSA chapter service • PRSA district service • PRSA national service • Impact on the profession • PRSSA chapter and national service Nominations typically open mid-summer with judging taking place in September.

  10. PRSA ECD Chapter Outreach ECD Talks and Listens to You! • ECD chapter visits • Monthly e-blasts • Best practice calls • Liaison with national • PRSA leadership training • Troubleshooting • Idea-sharing • Chapter-to-chapter-to-district-to-national connections

  11. PRSA ECD Social Media and Website Facebook.com/ECDPRSA @ECDPRSA www.prsaecd.org

  12. PRSA Leadership Continuum Join, serve, grow, lead….repeat Professional Interest Section leadership roles, national task forces/committees, College of Fellows entry and leadership roles (See next slide for lists of opportunities)

  13. PRSA National Committees, Task Forces and Boards • International Conference Committee • Investment Advisory Committee  • MBA/Business School Program • Nominating Committee • Past PRSA Presidents/Chairs • PRSSA • Research Committee • Section Task Force • Strategic Planning Committee • Strategic Programming Analysis Task Force • Task Force on Leadership and Board Service • Universal Accreditation Board • Work, Life and Gender • Accreditation Marketing Committee • ACEJMC • Advocacy Advisory Board • Audit Committee • Board of Ethics and Professional Standards • Brand Marketing Task Force • College of Fellows • Commission on Public Relations Education • District Council • Diversity Committee • Educational Affairs Committee • Finance Committee • Honors and Awards Committee

  14. Measurement: How are We Doing? Our annual 360 Member Survey is our primary method of getting feedback across the entire District. Your response is key to developing ECD’s annual strategic plan. We hope you took advantage of this opportunity to share your thoughts!

  15. Thank you! (To you, not to us!)

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