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Metal Construction Association Benefits of Membership PowerPoint Presentation
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Metal Construction Association Benefits of Membership

Metal Construction Association Benefits of Membership

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Metal Construction Association Benefits of Membership

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  1. Metal Construction Association Benefits of Membership

  2. Our Mission Founded in 1983, MCA’s mission is: Expanding the use of metal within the building envelope through Education Advocacy Membership

  3. Who is MCA?

  4. “Great strides have been made by the MCA in educating residential and commercial building owners on the applications of metal and its uses.” Jim Bush, Vice President of Sales ATAS International

  5. What our manufacturer members buy Preliminary Industry Insights Results • 1,611,350 tons of steel/24,000,000 squares • Equivalent to 400,000,000 pounds of aluminum sheet • Which translates to: • 5,600,000 gallons of primer/paint/coatings • 800,000,000 fasteners

  6. What we do Technical & Research Retrofit Design Guide LCA ORNL Panel Certification CMRC Participation Metal Roofing Install Manual Pretreatment Certification Install Manual IMP ASHRAE Morrison/Hershfeld DOD/ESTCP Grant Service Life Study Service Life Study Finite Element Analysis Codes & Standards ASHRAE 90.1 RICOWI IgCC

  7. What we do Market Development Heavy Hitters Case Studies IMP Campaign Awards Exhibiting Chairman’s Student Design Student Design Web Advertising/ PR Advertising/ PR Regional Retrofit Confs Statistical Programs Ind Insights Consolidated Survey/FMI Consolidated Survey/FMI IMP/FMI Study METALCON Exhibit Education Sessions Demos

  8. MCA is your partner … … in growing the use of metal in the building envelope

  9. “MCA has done a great job of making building with metal more acceptable in the industry and in the world” Tem McElroy President McElroy Metals

  10. Best Reasons to Get Involved • Opportunities to network with colleagues and make decisions affecting the industry • Resources to help get your product to market • Making connections to industry experts • Chance to make a difference in a great industry

  11. Best Reasons to Get Involved • Extensive technical and code activities • Valuable industry resources such as two dynamic websites, monthly e-news and twice-yearly meetings • Access to market development activities through The Metal Initiative • Discounts for exhibiting at METALCON and the International Roofing Expo

  12. “The technical aspects of what the MCA is doing right now are phenomenal because it is positioning us against competing industries. It gives us one voice.” Brian Partyka President Drexel Metals Corp.

  13. Councils to get involved in: • Insulated Metal Panels – Charged with advancing Insulated Metal Panel member market share through testing (ASHRAE 90.1) and providing leads through the advertising program. • MCM Fabricators – Charged with advancing MCM fabricator or panel manufacturing member market share through a white paper on product attributes and the Premium MCM Fabricators Certification Program.

  14. Councils to get involved in: • Wall Panel – Advancing MCA member market share by testing the values and properties of metal wall systems. • Retrofit -- Advancing MCA member market share by educating the building owner on the value of retrofitting with metal.

  15. Councils to get involved in: • Roofing -- Advancing MCA member market share through establishing service life of metal roofing and marketing the longevity of the product line. • Metal Forming Equipment/Roll formers -- Advancing the agenda of MCA members through development of manuals and guidelines, the certification program, research, and presentations.

  16. “The real benefit with being a part of the MCA is being involved with some large scale programs that, as a small company, we would never have be able to be involved with on our own.” Todd Miller President Isaiah Industries Inc.

  17. Committees that welcome your input: • Awards -- Recognizing member company’s building projects through the Chairman’s Awards. • Codes and Standards – Impacting industry code development and ensuring the MCA membership is informed. • Government Relations – Securing an energy tax credit for metal roofing.

  18. More Committees • Market Development – Conducted more than a dozen Heavy Hitter client meetings in the last two years and engaged and shaped the market development effort for the association. • METALCON Liaison – Enhancing business opportunities for our member companies at this annual trade show.

  19. More Committees • Statistics – Providing two impactful industry reports on volume and production. • Technical – Providing a key research program with Oak Ridge National Laboratory.

  20. “We have had the best in terms of marketing advice, access to all the leaders of a terrific industry and expertise on how to get our product in line with industry standards.” Dale Nelson President Roof Hugger Inc.

  21. Member Resources • Websites – Your membership ensures you Members Only access to, for exclusive presentations, minutes, research, reports and the member directory and, a resource for market development archives, lead reports, presentations and your individual company profile.

  22. Member Resources • offers technical resources, including bulletins, white papers, manuals, research reports, and guidelines; a product and member company locator service; information on MCA’s Certified Roofing Program and Fabricator Certification Program and more. • offers a new industry blog; Ask the Experts Forum; more than 60 case studies featuring member building projects and excellent resources for professionals who design and build commercial buildings with metal.

  23. Member Resources • Monthly E-Newsletter – Your regular source for MCA membership news such as meeting information, updates on technical and code work, industry news, trade shows such as METALCON and much more. • Annual and Semi-Annual Meetings – Both meetings feature a wealth of information for attendees, with more than a dozen council and committee meetings, networking opportunities, access to industry experts, and chances to make decisions and determine direction within the metal construction industry.

  24. Member Resources • Mark your calendar for these upcoming meetings: 2012 Semi-Annual Meeting 2013 Semi-Annual Meeting -- August 6-8, 2012 -- June 24-26, 2013 -- Conrad Indianapolis -- The Umstead -- Indianapolis, IN -- Raleigh, NC 2013 Annual Meeting -- January 27-29, 2013 -- Rancho Las Palmas -- Rancho Mirage, CA

  25. Member Resources • Technical and Code News – Periodic e-blasts to Councils and Committees informing members about industry activities and deadlines. • Facebook pages – connect with the Metal Construction Association and The Metal Initiative

  26. “Architects began implementing different design elements, making much more complicated roofs and so we as manufacturers have to keep up with that. The MCA helps us get together as a group to compare notes, talk with colleagues, and discuss issues and problems common to all of us. It helps us develop good solutions.” Ken Buchinger Vice President of Business Development and Research & Development MBCI

  27. Market Development • All MCA Members are also members of • The Metal Initiative – our market development program, focused on industry: • Visibility • Recognition • Market Growth

  28. Market Development Purpose and Audience • To increase the use of metal in commercial construction via education & promotion to architects, building owners and contractors

  29. FMI Study: Metal Construction is Gaining Market Share • Commercial roofing: 17.6% increase in metal’s market share in past 5 years • Institutional roofing: 25.7% increase in metal’s market share in past 5 years

  30. FMI Study: Metal Construction is Gaining Market Share • Commercial walls: 22.7% increase in metal’s market share in past 5 years • Institutional walls: 20.7% increase in metal’s market share in past 5 years

  31. Market Development Celebrate Success 20% increase in commercial and industrial metal market share since 2006

  32. Key Components Market Development Advertising/ PR Web Heavy Hitters Education Case Studies Awards Exhibiting Chairman’s

  33. Key Deliverables • Webinars • Heavy Hitter Meetings • Website • Blog • Ask the Experts • Advertising • Public Relations

  34. Key Deliverables • Webinars given to the design community • Building Green with Metal Roofs and Walls • Metal Roof and Walls – A(luminum) to Z(inc) • Retrofitting with Metal Roof and Wall Systems • Metal Roofing: The Perfect Platform for Solar Technologies

  35. Key Deliverables • Heavy Hitter Meetings are designed to educate client company personnel such as: • Wal-Mart • New York Society of Architects • U.S. Army Corps of Engineers • Hilton Hotels • School districts, colleges and universities on the benefits of using metal in construction.

  36. Heavy Hitter Meetings • Member companies are welcome to attend to interact and learn.

  37. Key Deliverables • Website • More than 60 case studies • Industry Blog • Ask the Experts Forum • Advertising • Public Relations

  38. METALCON International • MCA is the chief sponsor of METALCON • MCA members receive an exhibitor discount • METALCON is the only industry gathering for all industry segments; 6,000 architects, builders, contractors, specifiers, developers, building owners, government officials, and manufacturers attend. • MCA sponsors live roof, wall panel and tool demos, presents Chairman’s Awards for outstanding building design, sponsors education sessions and holds special member events

  39. Save the Date: METALCON 2012 Oct. 9-11 in Chicago

  40. Insulated Metal Panel Program • Targeted advertising • Special IMP website with product resources and information

  41. Metal Roofing Alliance (an MCA partner) • Increasing the use of metal in residential roofing by educating consumers through its • Website • Ad campaign • Find a Contractor Program

  42. “Just keeping up with the regulations is next to impossible for an individual company to do. MCA helps us do that. ” Bill Croucher Director of Engineering Fabral

  43. Technical & Research • Competitive Material Comparison (LCA) • Retrofit Design Guide • Roofing Installation Manual • IMP AHSRAE 90.1 • Service Life Project • Consolidated Industry Study (FMI) • Dynamic Building Envelope (ORNL) NEW NEW NEW

  44. Technical & Research • Research • Oak Ridge National Laboratory • Dynamic Building Envelope Assemblies • Roofs and Walls (hydronic cooling, phase change materials, radiant barrier, above sheathing ventilation, photovoltaics, cool roofs and walls)

  45. “The MCA deserves the credit for putting together the minimum guidelines for steep slope metal roofing.” Harold Schroth Retired Akzo Nobel

  46. Technical & Research • Department of Defense • Environmental Security Technology Certification Program Demonstration project • Integrated roof technology in metal retrofit roof system • Goodfellow Air Force Base, Texas * Environmental Security Technology Certification Program

  47. Technical & Research • Life Cycle Assessment • Five Winds/PE International • Environmental impact of manufacturing processes and three products • Metal roof/walls • Insulated metal panels • MCM panels • Estimated service life of metal roofing

  48. Technical & Research • Codes/Standards • IECC, IgCC, ASHRAE 90.1, 90.2, 189, LEED, Title 24, Florida Building Code, • ICC-ES

  49. What’s in it for you? • Manufacturer • New business leads • Advocacy and code development for manufacturers • Networking with competitors and industry partners in a meaningful way • Life Cycle Assessment project

  50. What’s in it for you? • Coil Coater and Metal Producer • Opportunity to collaborate in industry research and product development • Life Cycle Assessment project • Opportunity to interact with key customers