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Rx Pop-Outs

Rx Pop-Outs. Irina Racheva, Sam Gyory, Briani Boyd , Rian Rendon . Management Team. CEO – Irina Racheva C F O – Sam Gyory C M O – Briani Boyd C O O – Rian Rendon. Company Information. Headquarters: 3110 Georgia Avenue, NW Washington, D.C. 20010

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Rx Pop-Outs

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  1. Rx Pop-Outs Irina Racheva, Sam Gyory, Briani Boyd, Rian Rendon

  2. Management Team CEO – Irina Racheva CFO – Sam Gyory CMO – Briani Boyd COO – Rian Rendon

  3. Company Information • Headquarters: 3110 Georgia Avenue, NW Washington, D.C. 20010 • Store: 2324 Pennsylvania Avenue Washington, D.C. 20020 • Contact: (202) 730-5330 • Website: http://rxpopouts.weebly.com/

  4. Product Description • Our revolutionary frames allow you to instantaneously pop out your lenses from one frame into another • Plastic frame • Silicone rubber lens rim allows for the lens switch • Sale price: • Set of polycarbonate lenses: $70 • Each frame: $65

  5. Company Plans • Continue on the same growth trajectory, at least for the next two years, as demand continues to grow • Increase market size – to be reached through improved marketing efforts • Increase our presence on the U.S. West Coast • Eventually go global • Introduce international shipping • Market internationally • Introduce a wider variety of frames (i.e. colors and styles)

  6. Marketing Plan • Target Audience: Near-sighted individuals,aged 18 - 40 • Marketing Channels: • University Brand Ambassador Program - marketing internships for college students • Social Media Advertisements: Facebook • Eye Doctor Endorsements • Marketing Expenses: • Year 1: $2,000 • Year 2: $10,000 • Retail: • Retail store: 2324 Pennsylvania Avenue, Washington D.C. • Online Website: http://rxpopouts.weebly.com/

  7. Cash Flow Analysis • Cash provided by operating activities: • Year 1: $683,835 • Relatively high due to the company’s purchases on account, rather than with cash • A/R also significant (153,337)  will contribute to cash growth in the following year • Year 2: $328,575 • The lower cash flow is due to the large amount of A/P ($683,835) paid off • Future cash flow is expected to increase once the start-up costs are entirely accounted for and paid

  8. Cash Flow Analysis • Cash provided by (used up) by investing activities: • Year 1: ($509,500) • Purchase of a $500,000 building to serve as an office • Year 2: ($2,100) • Fewer investment activities as start-up costs were mostly incurred in Year 1

  9. Cash Flow Analysis • Cash provided by (used by) financing activities: • Year 1: $1,593,486 • Significant cash increase ($1 million) due to stock issuance and undertaking of a $200,000 long-term debt • Year 2: ($204,809) • Large amount of cash was used up to repay a portion of the long-term debt

  10. Financial Summary

  11. Financial Highlights • Strong, consistent current ratio • Increasing return on assets • Increasing return on equity • Increase in earnings/share • Declining debt to current ratio – projected to decline more rapidly in 2014

  12. Thankyou.

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