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ITU-T promotion

ITU-T promotion. Paolo Rosa Head, Workshops and Promotion Division ITU. Geneva, 15-16 December 2008. PROMOTION (Res. 71 Strategic Plan 2008-2011 Goals 3, 6 & ITU-T Objectives 2, 4, 5, 7). Increase visibility Increase awareness Increase membership

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ITU-T promotion

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  1. ITU-T promotion Paolo Rosa Head, Workshops and Promotion Division ITU Geneva, 15-16 December 2008

  2. PROMOTION(Res. 71 Strategic Plan 2008-2011Goals 3, 6 & ITU-T Objectives 2, 4, 5, 7) • Increase visibility • Increase awareness • Increase membership • Increase cooperation with SDOs, Universities, R&D • Correct ITU-T misperception • Increase worldwide relevance • Maintain leadership • Support and assistance to membership to bridge digital divide and provide capacity building opportunities Promotion: set of tools, resources and actions put in place to reaffirm the ITU-T leadership in the ICT standardization global arena.

  3. SWOT Analysis & ITU Positioning STRENGTHS CONVERSION WEAKNESSES M A T C H I N G OPPORTUNITIES THREATS CONVERSION

  4. PRODUCTS • Technical Flyers • Brochures • CD-ROM • Guides • Posters • Banners • Giveaways • Workshops and Seminars • Symposia • Tutorials • Technical Reports • Technical assistance • Universities – Kaleidoscope • ITU-Mark • Web site • Promotional videos

  5. Workshops & Seminars • Both a promotion and a working tool • Logistic support of TSB, technical support from the SG • Two formats: • Workshops – demonstrations, technical issue resolution, and for the creation of specific deliverables • Seminars – sharing ITU-T vision and technical knowledge • Various designations: workshops, seminars, tutorials, symposia, forums, etc • Various focus: • Sector and Study groups strategies, hot topics, future work • Dissemination of information • Tutorials • Promotion • Audio and written archives: promotion and education tools • Updated list (and link to past ones): http://itu.int/ITU-T/worksem

  6. Workshops trend 50 100 90 40 80 70 30 60 50 20 40 30 10 20 10 2002 2004 2005 2006 2007 2008 2003 N. OfDays % Days in in out out Gva Gva

  7. Cooperation between ITU-T and Universities Given the knowledge that many new technologies find life in the minds of the academic and research communities, ITU is increasingly looking to attract more involvement from the world’s universities and other academic institutions. Following the Consultation meeting held in January 2007 an informal discussion group has been formed to discuss ways to increase this cooperation with participation of ITU-T and academia, which is open to all interested parties. To participate in the discussion please join the mailing list by sending a request to tsbuni@itu.int (see http://itu.int/ITU-T/uni)

  8. Innovations in NGN – Future Network and Services An ITU-T Kaleidoscope Event Technically co-sponsored by IEEE Communications Society Geneva 12-13 May 2008 Track 1: NGN architecture evolution Track 2: Application and servicesover the NGN Track 3: Social, economic and policy issues in the ubiquitous societies More than 220participants, from 48 countries Awards Awards will be granted to selected best papers, as judged by the organizing and programme committee. Details will be announced later. http://itu.int/ITU-T/uni/kaleidoscope. kaleidoscope@itu.int.

  9. Kaleidoscope-0931/8 – 1/9 / 2009Mar del PlataArgentina

  10. Standardization Gap Digital divide & Participation Relationship Standardization Gap & Poor Access to Technologies Digital Divide≈----------------------------------- Increase Participation & Capacity Building

  11. Bridging Standardization Gap Entering proposals at WTSA on future study questions and work programmes Nominating representatives as study group chairs, vice - chairs. rapporteurs , focus group chairs etc Giving contributions at Study Groups and related meetings Attracting ITU meetings and/or regional groups (Res 54) Going to Study Groups and related meetings ITU Sector or Associate Membership National training and capacity - building in use of ITU Recommendations Growing usage of ITU Recommendations Entering proposals E It’s all about climbing the Standardization Development Ladder It’s all about ENGAGING with ITU and its membership, by getting more involved Nominating reps N G Giving inputs Attracting meetings A Going to meetings G ITU Membership I National Training N Growing Usage G

  12. ITU Mark: products and services Conformance Interoperability ITU Interoperability ITU Conformity • Res.76 Report to the Council 2009 • Feasibility, economical and regulatory issues • ITU-T Recommendations • Training and testing laboratories • Impact on the market • Study Groups support

  13. 1 2 3 4 5 6 7 n n+1 The Block Meetings in the regionsThe BK,J matrix concept Questions BE,3 Study Groups

  14. The Flagship Groups • PP-06 Res. 123 Measures to reduce the Standardization Gap • WTSA-08 Res. 44 Bridging the Standardization • WTSA-08 Res. 54 Supports the creation of regional groups Americas Flagship Group based in Mexico • Promotion • Capacity building • Handbooks, manuals, translations • SMEs involvement • Remote and block meetings in the region • Testing and calibration infrastructure • Universities • Regional cooperation • Regulatory issues

  15. conc lus i ons ITU Mission Committed to Connecting the World ITUing… WE DO ! Paolo ROSA Head, Workshop and Promotion Division ITU - Telecommunication Standardization Bureau tsbpromo@itu.int

  16. Workshops evolution

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