Phadia Uppsala 2011-01-26
How it used to be • News created by set structures • To be producer of media you had to belong to a company or organization • Reader / viewerdefinedpre-production • Onlyexchange of information wasthrough ”Letter to the editor”
Who am I? This is me But this defines who I am to the world aroundme
Social media – whatcan you achieve? 11.00-11.30 Analys av Semper i SM 11.30-12.00 Semper och andra bloggar 12.00-12.30 Lunch 12.30-13.00 Semper och egna bloggar 13.00-13.30 Semper och Facebook 13.30-14.00 Semper och Twitter 14.00-14.30 Semper och iPhone 14.30-15.00 Summering
You’redoing great! • Giving the employes your trust to helpout with the change • An environment of trust – not rules & regulations
New site • Easy accesible • One clickonly • Looks fantastic on mobile devices • Fast
Metatags • Still, the metatags need to be adjusted
Competitors - Siemens • Flash? • Not userfriendly
Johnson & Johnson • Nothing for the press • One waycommunication
Google • Awesome!
Improve interaction • Start a blog. English for all localsites to implement. • AddDisqus to allowcommenting and sharing
Parents talk, discuss and act on recommendations • Howdo you listen? • Howdo you inform? • Howdo you start and / or initiate the discussions that leads to parentsbecomingcustomers?
Communication is key • Publish information • Publishmovies on the subject
Sharewhat you can • I want to writeaboutPhadia – wheredo I find information? • I want to illustrate a blogpost – wheredo I findpictures? • I want to show a film aboutPhadia – wheredo I look? • Distribute your content • Share your pictures with CreativeCommons • Uploadmovies to YouTube and create a Phadiachannel
Don’t go high-tecwhenoldschoolwill serve your purposes • Twitter and Facebook may be all the hype butmight not be best choice for your purposes. • Mailing-listaimed at professionalusers. Once a month. • Don’texpectpeople to come to you – provide THEM with information
Open up! • You want to gainmoreattention? • You want to look moreproactive? • Open up all social networks for all employes • Deploy ”PhadiaCode of Conducts” with a lot of tips HOW TO behave and only a fewactualregulations. • The morethey talk, the morepeoplewillknow. • Have the stafftake a survey to findouthow THEY would like to act
Find your ambassadors! • You havestaff that live and die for Phadia • Findthem, nurturethem, make themfeel special • Givethem the necessarytools for being Ambassadors- Letthemblog- Letthemtweetifthey like to
Global vs local • Create a global flowingstructure – everything that Global sayshave to be reprintedlocally -> Not unique • Global decides on bigissues and Local has to follow -> Not unique • Global createsCode of Conduct-document
All your domains • Highlyranked in Google? • Do a standardized page, post on all domains and link to Phadia.com or localsites. • Analyze all om them – keep the ones with high value, dropthe rest.
Future • Do an in-depthanalysis of your competitors- Howdotheycommunicate?- Whattoolsdotheyuse?- How visible are they?- Howmuch press / blogposts / tweets are they getting?
Thanks for listening! Johan HedbergTwitter: @johanhedbergTelefon: 0703 – 40 17 40Mail: email@example.com