HOW TO IDENTIFY THE FAKE REVIEWS?

1. HOW TO IDENTIFY THE FAKE REVIEWS? We have seen different blog contents regarding how to eliminate negative comments and how to maintain your business reputation to what exactly does a digital marketing company does? We have seen everything but one important factor is left out. That is ‘how to identify the fake reviews?’ Many comments may arise on the online media platforms regarding the performance of your brand or company. People who see these reviews and feedbacks, to be honest tend to believe everything that is given. It is not their mistake. But this is where a digital marketing company plays its role, like we had discussed before. It clears up the negative feedbacks, even flag the inappropriate comments. How do they know that the particular comment is inappropriate or fake? Some businesses actually choose to buying reviews to build their online reputation, but this is not a clever idea. There are several potential legal penalties for publishing these reviews. In fact, Amazon has been cracking down on fake seller reviews with thousands of legal proceedings. The 5 ways to know the fake reviews are: • If it lacks details. It is hard to explain a product without using it. If they had tried the product, then they should explain that way with even the minute details being pointed out. u Fake reviews often offer general admiration, rather than focusing on the specifics. "Truthful hotel reviews, for example, are more likely to use concrete words relating to the hotel, like 'bathroom,' 'check-in' or 'price.' Deceivers write more about things that set the scene, like 'vacation,' 'business trip' or 'my husband.'," explains research from Cornell. •It includes a lot of nouns, that is instead of ‘describing’ the issue the fake reviews will have names and general words. •If they are truly concerned, it should be written in less- self-centred manner. More the usage of ‘I’ or ‘me’, more the amount of pretention. • The more dramatic the comment sounds, the comment is more fake. This is with regard to positive or negative comments. People should not post the comments to defame the brand, it should be a mistake being pointed out in a nicer manner. If you find comments that insult the brand, it is fake. •Beware of scammers. Many websites allow you to view the reviewer’s profile and the reviews. Look for his history. If he has used the same language across different sites, then it is fake. Here is an example;

2. Removing fake reviews are the most dubious task ever and cannot be done by a single person. The company should also take part in the process to become more stronger to face such situations in future. Online reputation management (ORM Packages) is all about maintaining the standard of the reputation of the brand by pushing down all fake and negative reviews and negative searches. The cost for the process depends upon the service we have to offer. But, be it any company, what it offers is that the costs would be affordable. The ultimate aim is to be the most customer-friendly ORM service provider and not to loot money from you. They must appreciate your efforts and stand with you. Affordable ORM packages are bliss when it comes to a time of pandemic like this when economic depression persists. Some of the steps a digital marketing company which provides the best ORM services follow are • Optimizing and promoting positive reviews • Page Titles Optimization • Review monitoring system • Setting up social platforms • Optimizing Website for Site Links • Guest Blogging on Authoritative Blogs • Setting up social profiles for exposure Once a company identifies the fake content, we try to lower the traffic on the pages and promote positive content. These are done at the same time by increasing the traffic to positive reviews. Due to the high traffic generated, it gets listed first in our case over the negative search results. We stack negative reviews with positive reviews. Push down the negative and fake search results as much as we can so that positive results appear first. We bring traffic to optimistic content by using links, blogs, testimonials. We follow this only when the search results cannot be removed permanently. In most cases, we can remove fake search results, with tools and steps to achieve it.