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The Communications Market Report: Scotland

The Communications Market Report: Scotland. Vicki Nash , Director, Ofcom Scotland. The CMR in context. How people are using media and communications Differences between town and country The CMR in Scotland Connectivity A country of contrasts. The CMR in context.

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The Communications Market Report: Scotland

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  1. The Communications Market Report: Scotland Vicki Nash, Director, Ofcom Scotland

  2. The CMR in context • How people are using media and communications • Differences between town and country • The CMR in Scotland • Connectivity • A country of contrasts

  3. The CMR in context • How people are using media and communications

  4. CMR Scotland is one of Ofcom’s annual Communications Markets Reports

  5. Nearly half of our waking hours are spent using media and communications… …but by multi-tasking, the average adult fits 8hrs 48 mins worth of media activity into 7hrs 5 mins per day 9h 32 mins 8h 48mins 7h 5 mins 6h 35 mins Source: Ofcom research

  6. TV and radio still most popular media activities TV viewing is growing and radio reach is at record levels MORNING LUNCHTIME TEATIME PEAK TIME Email, social networking, text messaging Reading Phone calls Peak time TV Breakfast radio Drive time Source: Ofcom research

  7. Younger people spend the most time using a mobile phone and computers, and the least time watching TV Source: Ofcom research

  8. CMR in context • Differences between town and country

  9. Unlike in other parts of the UK, broadband take-up in Scotland is the same in urban and rural areas Proportion of homes/individuals Broadband Mobile telephony Source: Ofcom research

  10. However there are big variations in the level of 2G mobile phone coverage across Scotland 2G Coverage in Scotland, by population 2G Coverage in Scotland, by geography UK 2G Coverage map Source: Ofcom /GSM/Europa Technologies

  11. Fixed broadband not spots are also more likely to occur in rural areas Source: Digital Britain, final report, June 2009

  12. CMR in Scotland • A country of contrasts

  13. Broadband – take-up and use Broadband take-up across the UK’s nations Use of internet to access local government websites Proportion individuals (%) Take up (% of homes) Use of internet to access banking services Proportion individuals (%) Use of internet to access health websites Proportion individuals (%) Source: Ofcom research

  14. Take-up of communications services varies across Scotland Source: Ofcom research

  15. Facebook? Bovvered?

  16. What’s happening? • Ofcom and Connectivity • Scottish Government • European Union

  17. The 2010 Communications Market Report Questions

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