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This study explores the integration of social and cultural factors in designing online technology skills transfer programs in Mexico. The research aims to assess successful strategies for skill transfer that foster entrepreneurship among participants. By examining self-efficacy and cultural dimensions, such as collectivism and power dependence, the study identifies challenges such as high training costs and cultural incompatibility. Results indicate that entrepreneurs exhibit higher self-efficacy than students, highlighting the importance of tailored approaches in online learning. Future research plans include expanding participant samples across diverse regions.
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Self-efficacy, Social and Cultural Issues in Designing Online Technology Skills Transfer Programs : A Mexican Context
Introduction • Objective of this study • Benefits of technology • Foundation of theories • Research special needs • Hypotheses • Research samples
Introduction~2 • Research result • The problems of the technology transfer • The speciality of this research • Present limit (future expectation)
Objectives of this study • To investigate a successful design for online transfer of technology skill to a developing country • To evaluate this skill transfer program to impact participants’entrepreneurship
Benefits of technology ˙open a bank account online ˙buy tickets, books, clothes (anything you want) ˙exchange knowledge or get information (MSN, e-mail, wiki) ˙entertainments ˙online learning ˙E-business
Foundation of theories ˙social theory of learning ˙Hofetede’s dimensions of culture . Self-efficacy for entrepreneurship
Social theory of learning • learning is embedded in social and cultural interactions • learning is to gain knowledge • Make sense of context of the community
HDC(Hofetede’s dimensions of culture) ˙individualism-collectism ˙power distance(paternalism) ~ subordinate on bosses(control by bosses) ˙avoidance of uncertainty ~ to avoid anxiety to reject uncertainty ˙masculinity-feminity ˙long term orientation
Mexican characteristic culture ˙30% of individualism (high collectivist culture) . Subordinate on bosses (high power dependence) . High uncertainty avoidance
Self-efficacy for entrepreneurship ˙self-belief that I can successfully execute certain actions to attain goals = not the same personality or trait ~ it can grow by working hard, it can be achieved ~need some candies to encourage ˙it can be accumulated through prior cognitive, social and physical accomplishments and learning
Research special needs • Specific mechanisms to counter ~ non-social aspects of online learning ~specific cultural dimensions e.g. high collectivism (p.73)
Research samples • Participatants vocational students 30 entrepreneurs 15 .control group vocational students 30 . entrepreneurs 100
Hypotheses • H1:The mean self-efficacy scores of the entrepreneurs will be higher than the student groups • H2: The mean self-efficacy scores of the participating students will be higher than the control group of students
Reseach methodology • Design two online courses • 3 groups to evaluate the self-efficacy scale (Questionnaires)
Research result • Support Hypothesis 1 and 2 • Self-efficacy Entrepreneurs> participating students>control students
The problems of the technology transfer • High cost of training • To manage and monitor the program from remote distance • To counter the social and cultural incompatibility of styles between source and destination countries • To ensure lasting impacts to the local business economy
The speciality of this research • Two different countries • The participants ~high collectivsm ~high power dependence ~high uncertainty avoidance • asynchronous technology • To evaluate this transfer skills performance(to use the skill to their work) • First one to use the self-efficacy studied in online technology skills transfer
Present limit (future expectation) • One region ~ several regions • One technology skill ~ other skills • Few samples ~ more (random) samples • Require funding~ no funding (someone donate)
The End • Thank you !!