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Dive into the insights from Anne DeSeta Darconte’s December 2008 report on the Center for Management and Finance (CMF) and its role in empowering women in government relations. This comprehensive analysis highlights the paradigm shifts in grassroots advocacy emphasizing trustworthy, authentic, and effective methods. Discover how technology impacts outreach, the significance of building relationships, and the necessity of targeted, long-term strategies. Engage in the conversation around advocacy efforts and learn how to drive impactful solutions within your community.
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impact chemistry Women In Government Relations: The CMF Report & Your Advocacy Efforts Anne DeSeta Darconte December 2, 2008
CMF & Your Advocacy Efforts • What Characterizes the CMF Model? • Trustworthy • Authentic • Effective • Efficient
CMF & Your Advocacy Efforts • Grassroots Advocacy is Experiencing a Paradigm Shift in Approach • What about Technology? • Back to Basics
CMF & Your Advocacy Efforts • Paradigm Shift • Variety • Targeted • Long-term • Quality
CMF & Your Advocacy Efforts • Paradigm Shift: Variety • Strategy v. Tactics • Quality v Quantity (grasstops/grassroots) • Balance Methods of Outreach • Can a coalition help broaden the perspective and/or the reach? • Personal is always valuable!
CMF & Your Advocacy Efforts • Paradigm Shift: Targeted • Who do you need for success? • Freshmen Education – ongoing effort for veteran members too! • Lobbying/Grassroots Coordination • Relationships, Relationships, Relationships!
CMF & Your Advocacy Efforts • Paradigm Shift: Long-Term • Today’s Freshman is Tomorrow’s Speaker (or Majority Leader, or Whip, etc.) • Education • Your Perspective • Your Opposition’s Perspective • Train Your Activists!
CMF & Your Advocacy Efforts • Paradigm Shift: Quality • Traditionally, quantity was a critical measure of success • Who is reading what? • Personal Messages and Impacts • Become the Go-To Expert!
CMF & Your Advocacy Efforts • What about technology? • Grassroots has traditionally been a people and relationships business • Software for email blasts has altered our practice • Have we gotten lax?
CMF & Your Advocacy Efforts • What about technology? (cont’d) • Is our audience of decision-makers paying attention? • Do they have the capability to weed through or process our messages? • Is technology more a recruitment tool or a communications tool? • I struggle with this!
CMF & Your Advocacy Efforts • Technology - Look at CMF Proposed Model • Aggregate messages (subject, bill number) • View screen shots of info captured in CMF-proposed aggregated dashboard model • Is this the solution?
CMF & Your Advocacy Efforts • Remember the Basics • Relationships, Relationships Relationships! • Personal Stories and Impacts • Capital v District • GOTV implications
CMF & Your Advocacy Efforts • Final Thoughts • Our profession’s future and method(s) of practice are inseparable from this discussion • Get and stay engaged in this discussion and in relevant forums with CMF • Drive the solutions