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Regional standard-specification and legal documents

Public-Private Partnership in Barents Tourism Tourism development in Arkhangelsk region. Features, problems and prospects. “About tourism in Arkhangelsk region and strategy of socio-eonomic development till 2030 year” “Concept of tourism development in Arkhangelsk region”

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Regional standard-specification and legal documents

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  1. Public-Private Partnershipin Barents TourismTourism development in Arkhangelsk region. Features, problems and prospects.

  2. “About tourism in Arkhangelsk region and strategy of socio-eonomic development till 2030 year” • “Concept of tourism development in Arkhangelsk region” • Long-term target program of Arkhangelsk region “Development of domestic and entry tourism in Arkhangelsk for 2011-2013 years” Regional standard-specification and legal documents

  3. Foreign tourists, persons Tourists flow Total tourist flow,thousands people

  4. Number of tourist companies TOURIST COMPANIES Turnover, bill. rub.

  5. List of companies interviewed (1)

  6. List of companies interviewed (2)

  7. Market distribution

  8. Experience in the tourist market

  9. Annual number of the tourists serviced

  10. Personnel age structure in tourist companies

  11. Educational background

  12. Professional areas\positions

  13. Staff turnover reasons

  14. Challenges faced

  15. SWOT Strength • Hospitality of local population • Traditional handicraft • Nature resources treasure • Cultural heritage • Sainted, sacred places • Unique industries • Administrative support on regional level • Traditional forums, meetings Advantage factors

  16. SWOT • Weak infrastructure • Run-out technical resources • Distances, remoteness • Non-competitive prices for services • Weak informational base Constrain factors

  17. SWOT • Statistical and informational base development • Tourist market analysis, scenario modeling • Training needs assessment • Development of new forms of tourism • Use of state-business partnership • New tourist destinations development • Tourist brands for region and municipal districts Development factors

  18. SWOT • Nature factors (forest fires season, biting insects) • Transportation safety Strict limitations

  19. CATEGORIES OF TOURISTS Characteristics, correlations, factors

  20. Know-how and resources required

  21. Challenges in tourism development in the BEAR

  22. Training needs

  23. Norms and legislation Tourist destination Areas of knowledge needed Informational systems and resources Best practices of tourist companies Projects management Business planning Knowledge needed for tourist companies personnel

  24. External reasons Internal reasons Shortage of budget places for students No systematic research of tourism potential Weak inter-regional communications Low risk analysis Low interest of business in marketing research Shortage of joint educational programs Preferences of international level Low level of existing training programs Challenges of professional educational environment

  25. Areas contributing to better personnel performance

  26. Any chance for MICE-tourismin Arkhangelsk region?ADVANTAGES/ PERSPECTIVES:- events related to Artic, Northern identity and indigenous people culture- annual traditional business events (Margaritinskaya Fair, Forestry Forum, Tourist Forum, exhibitions)- available MICE facilities: conference–halls (up to 400 participants), - accommodation facilities- equipment- professional interpreters- conference venues in districts (up to 50 people)- 2 local exhibition operators- upgrading of international sector in Arkhangelsk airport

  27. Any chance for MICE-tourismin Arkhangelsk region?CHALLENGES:- Economic depression of the region- Tourism still is not institutionalized as a separate industry in Arkhangelsk region - No integrated conference infrastructure, i.e. exhibition halls- Low-standard transportation facilities- Poorly developed system of professional training- Low servicing standards and skills of personnel- Low catering capacities

  28. Thank you for your attention! Photos by: V.Prynkov, Ju.Ropotova, P.Petrov, A. Golenev

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